1. INTERNATIONAL MARKETING Charlotte Op De Beeck Seppe Sprengers Krisztina Velosy Vincent Fassaert Janne Gutschoven Saartje Van Broeckhoven

2. Index Facts Concept Weekprogram Schools that will participate Swot analyse Costs Central approach

3. BELGIUM Facts: Career minded Security Good knowledge of English Certificate included in studies

4. CHINA Facts: Respect Conscientious Difficulties to speak and understand English Add on certificate Long traveling distance

5. HUNGARY Facts: Knowledge of English is weak Ambition to improve Certificate included in studies

6. SWEDEN Facts: Career minded Security Certificate included in studies Good knowledge of English

7. SPAIN Facts: Knowledge of English is weak Ambition to improve Certificate included in studies

8. Concept International week (begin of april) 2 culture excursions Visiting Brussels Visiting Antwerp: Gps city game 4 days of intensive courses 1 exam Location: Thomas More Geel, Belgium Hotel: The corbie Top speaker > free lessons Other lessons are given by teachers English lessons upfront

9. Weekprogram Monday 09.00 – 12.30 Courses Tuesday 09.00 – 12.30 Courses Wednesday 09.00 – 19.00 Visiting Antwerp Thursday09.00 – 12.30 Courses Friday 09.00 - 12.30 Courses Saturday 09.00 – 12.30 Exam Sunday 09.00 – 19.00 Visiting Brussels

10. Country’s & their schools Belgium – HIK, Geel China – Guangzhou University, Guangdong Hungary – Debreceni Egyetem, Debrecen Sweden – Lund University, Lund Spain – Universidad da castilla-La Mancha, Albecete

11. SWOT- analysis Strenght: International training is becoming more mandatory Weakness: Knowledge of English Opportunity: Following courses with foreign people, topspeaker Treats: Studying home

12. Costs Transport (in euro) Hotel (in euro) Excursions (in euro) Total (in euro) Sweden13017535340 Spain7217535282 China74017535950 Hungary9017535300 Belgium/035

13. APPROACH

14. International Training More mandatory for Small and Medium Enterprice-reality International certificate Meet people from other country’s Other schoolsystem (intensive week) Five top speakers

15. Belgium Low expenses Certificate in one week Don’t need to travel Language

16. Hungary Learn English Advantage compared to other Hungarian graduates at getting a job

17. THANK YOU FOR LISTENING!