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Red Bull Gives you wings.

Published byEdwin Dawson Modified over 8 years ago

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Presentation on theme: "Red Bull Gives you wings."— Presentation transcript:

1 Red Bull Gives you wings

2 Facts Red Bull GmbH (Ltd.) Founded in 1987 Fuschl am See, Austria
Dietrich Mateschitz Fuschl am See, Austria History Products Ingredients Finance Marketing

3 Facts Outsourcing Japan Production and filling can
Rauch Fruchtsäfte (Vorarlberg) Japan country of origin Second worldwar improve performance of pilotes History Products Ingredients Finance Marketing

4 History Facts HISTORY Products Ingredients Finance Marketing
Dietrich Mateschitz holiday in Thailand (Krating Daeng) Reduces Jetlag 1982 Foundation Red Bull GmbH 1984 First foreign market = Hungary 1992 Market entry USA 1997 Red Bull Stratos 2012 HISTORY Products Ingredients Finance Marketing

5 Products Red Bull Energy Drink Red Bull Sugarfree Red Bull Editions
Facts Red Bull Energy Drink Red Bull Sugarfree Red Bull Editions Red Bull Coke History PRODUCTS Ingredients Finance Marketing

6 Ingredients Facts Ingredient Benefit Sugar Energizes your body Taurine
Increases endurance Glucoronolactone Aids in detoxifying waste in body Caffeine Improves reaction time B vitamins Aids in reducing tiredness and fatigue Water History Products INGREDIENTS Finance Marketing

7 Financial part (2014) 167 countries 5,1 billion Euros revenue
Facts 167 countries 5,1 billion Euros revenue 10,410 employees Shares: 51 % Yoyidhya 49 % Dietrich Mateschitz Market share (2011) Highest selling energy drink in the world Germany: 26% USA: 43% History Products Ingredients FINANCE Marketing

8 Financial part (2014) Facts History Products Ingredients FINANCE
Marketing

9 Marketing Unique marketing concept Extreme sports Red Bull Stratos
Facts Unique marketing concept Extreme sports Red Bull Stratos Motocross Wings for Live Run Skydiving Soccer teams Red Bull Air Race History Products Ingredients Finance MARKETING

10 Marketing Hangar 7 Historical airplanes, Formula 1, helicopters
Facts Hangar 7 Historical airplanes, Formula 1, helicopters Restaurant, Bars, Outdoor Lounge Event area History Products Ingredients Finance MARKETING

11 Thank you for your attention
Bianca Schönauer, MA4N0211

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