1. Assuring Learning SUCCESS

2. Lesson content 1. Research: Q&A 2. Results summary 3. The ’’Perfect Webinar Session’’ 4. Discussion

3. Research ’’What determines the success of a Webinar for YOU?’’

4. Answer # 1 ’’Content and Quality of Moderator.’’ --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- CEO of IT and Internet Company, 12 years experience with web-based training activities Experience Communication skills Creative Good voice, not monotonous speech Curious, open-minded Not afraid to argue Good stress management

5. Answer #2 ’’Well prepared presentation, Experts/Trainers experienced with webinars, enough interaction between Trainer/Moderator and the audience during the presentation.’’ -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Member of the worldwide Team on Sustainability and Social Innovation, participant in more than 100 web-based trainings Ask questions Use names There are no wrong questions /answers - encouraging shy participants Motivate and reward Engaging activities Enough space for discussion

6. Good / bad examples Good: Mr. Smith, could you please give us a few examples of…we were just talking about? Mrs. Barrackman, what is your personal experience with…(subject being discussed)? What would be your advice in such situation, Mr. Smith? A very good answer/ an interesting point of view, Mr./Mrs.. ! Bad: Hey, you there - sitting in the back. What do you think? Your answer is not correct, you better think twice before you speak next time!

7. Answer # 3 ’’ Content appropriate to the learners needs engagement and full participation, practical knowledge and proper trainig materials after webinar. ’’ ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ Member of the Webinar2learn team Connection with reality Focusing on the familiar Case studies How does it influence me? Follow up reading material Recorded session

8. Good / bad examples Good: The case of (company name), that was part of the reading material, illustrates the following marketing strategy… The importance of this hardware part can be compared to the…(e.g. heart and its role in the circulation system of..) This functionality fulfills the role of the …(e.g. back channel, … Bad: The definition of this marketing strategy is:…” ….” This is the list of the hardware parts according to their importance. The first one is…, the second essential one is.. The role of this functionality is following:” 1. To foster communication,…2. to enhance…

9. The ’’Perfect Webinar Session’’ Beginning and finishing on time Clear on content No technical issues Lively, good presentation and interactive! Group size between 10 – 30 Use break-out sessions in “sub-rooms” with larger groups to assure the possibility of interaction between participants / trainees

10. DISCUSSION How would YOU describe the “perfect Webinar” session? What is the role of the participants in a successful webinar? Does the cultural identity of participants play a role in the communication? Could it influence the learning results?