1. The Connected World The Globes, Tel Aviv December 2010 Blake Chandlee, VP Facebook The Globes, Tel Aviv December 2010 Blake Chandlee, VP Facebook

3. The power to define and control communications is shifting to individuals and communities. Those who understand and leverage this will have an enormous advantage

4. Evolution of discovery How consumers find information UGC + Social Context Facebook Digital Directory Yahoo eBay Search Search engine marketing UGC + Directory Yelp Directory Phonebooks, local ads, newspapers

10. Global Users 10 500m Worldwide users 200m Mobile users

11. We believe that todays world requires a different way of thinking about “how” you build a global company

12. Facebook serves as a utility or platform for 3 distinct audiences…..a single global platform providing efficiency, effectiveness and scale Users Developers Marketers How we organize

13. Our Users best friend mum colleague favorite band tv show brother roommate girlfriend teammate restaurant clothing designer coffee shop favorite cereal celebrity dad

14. Real people, real identities Who we are & what we do

15. Facebook ‘Home’ Newsfeed Your own Personal Newspaper

16. *Facebook in Hebrew Engineered to Individuals With a single click you choose your language

17. ……..Allowing people to connect Friend connections: 69 Billion Pages connections: 16 Billion Groups connections : 7 Billion Networks connections: 41 Million Events connections : 148 Million Total: 93 Billion Connections.

18. ……and allowing people to share Wall Posts 2B Video Uploads 21M Status updates 3B Photo Uploads Comments 14B Messages 6B 5B

19. 7 hr/mo Source: Nielsen Creating a new paradigm on the web

21. Facebook Developer Platform

22. A global developer community USA Around the world 072008/KC - confirming # of garages over the past year. - 74 (including 4 on the day of f8 08) since Platform launched - this stat confirmed with Caitlin/Julia 072008/KC - confirming # of garages over the past year. - 74 (including 4 on the day of f8 08) since Platform launched - this stat confirmed with Caitlin/Julia

24. Advertisers Create & promote

25. Do you know what this is?

26. BRAND A truly global 2 way marketing platform

27. InnovationsInnovations Facebook Pages Facebook Ads A platform designed to “Connect” Designed to Engage and connect Have an ongoing dialogue with brand embasadors Enabling brands to innovate and create

28. Ads that Engage versus Broadcast Fan Ad Event Ad Comment Ad Gifting Ad Polling Ad

29. 14.4M 12.8M 10.3M 9.9M 6.2M 4.2M Large scale communities

30. Organic distribution on a huge scale

31. Paid Owned Earned The New Model

32. Facebook going forward

33. Social Everywhere – Facebook Connect Game Consoles Web Mobile Desktop Identity Social Relevancy Distribution Facebook is exporting its technology across the web

34. Places Social Plug-ins Questions Credits RFID 34 Leveraging New Products Enabling people to connect and share

35. To win in today’s world requires A different mindset different approaches different ways of working