1. Anna Hogrebe Corporate Communications November 15, 2012 Issues Management & Corporate Communications

2. Confidential Corporate Communications, November 15, 2012 2 Who we are Our goal is to reinforce the Philips brand and its corporate reputation by pro-actively and reactively engaging with traditional and new channels towards peers, media, customers, potential stakeholders and other influencers We work with an integrated communications network of colleagues that are in the different sectors and markets –weekly calls –Global Editorial Calendar

3. Confidential Corporate Communications, November 15, 2012 3 GroupCom

4. Confidential Corporate Communications, November 15, 2012 4 Stakeholders Top 250 Global Media Disclosure Committee Executive Committee Supervisory Board Corporate Legal Investor Relations Internal Communications Communications Network –Sectors –Markets

5. Confidential Corporate Communications, November 15, 2012 5 What we do Issues management is usually handled on sector and market level Corporate issues usually include: –Reputation –Compliance –Restructuring Align between the different groups – always working with sectors, markets, internal communications and the legal department Ensuring all stakeholders have the same information Prepare executives for any potential issues during interviews, results, capital market days Social media is an additional challenge

6. Confidential Corporate Communications, November 15, 2012 6 Statistics: January – June 2012 In the first half of 2012, only 1/3 of all issues were actually covered by the media.

7. Confidential Corporate Communications, November 15, 2012 7 Q&A Questions? Contact: anna.hogrebe@philips.com LinkedIn