1. Your goals: Communicate with key audiences Connect with influencers Build word of mouth Create a community Collaborate Conduct conversations Extend your reach Share information

2. Your goals: Communicate w/ key audiences Connect with influencers Build word of mouth Create a community Collaborate Conduct conversations Extend your reach Share information What social media does: Communicate w/ key audiences Connect with influencers Build word of mouth Create a community Collaborate Conduct conversations Extend your reach Share information

3. And on a scale that is hard to fathom.

4. Social marketing is using web 2.0 tools, sites and services to promote your organization’s products, ideas, issues, agendas and services.

5. Putting your toe in the water

6. Listening Rural Electric Coop Iowa -- 1,180,000 Living with Energy Iowa -- 410,000 Energy conservation Iowa -- 1,930,000 Electrical safety Iowa -- 1,840,000 Call 811 Iowa -- 503,000

7. Google Alerts

13. You’d better make the time

14. Read more

20. The Geek Squad

22. Start listening. Google searches 20+ blogs in your field AND related fields What is RSS? Reader options - PCPC Reader options - MacMac

23. Let’s take a break

24. Make your list and check it twice

25. Wading into the water

26. Commenting on other blogs - good times and bad Be a resource Reaching out to bloggers

27. Authenticity and transparency

28. Responding the right way Get the right person to respond Always identify yourself You’re at their house - have good manners Understand the conversation is in control

29. Responding the right way Hey everyone -- Great discussion you’re having here. Thanks for caring about this issue. My name is Bob Smith and I’m the VP of Communications at Linn County’s REC. I wanted to respond to a couple of the comments specifically…

30. Be a resource A real person to contact. No info@ A phone number Links to 3rd party stories/blog posts/NYTimes articles etc. A link to your flickr page so they can download and use photos/charts/screenshots Fact sheets A link to your YouTube channel so they can download/embed video segments Blogroll - links to other sources Podcast interview with your key stakeholder, CEO etc.

31. Word of Mouth on the Web On steroids Persistent -- Google never loses anything Amplified -- exponential reach

32. Reaching Out Brevity Timeliness Transmittable (can’t share, don’t care)

33. Pitching bloggers This is not your daddy’s media pitch.