1. 20.02.20141 1st UEG COMMUNICATION SEMINAR Lausanne Olympic Museum March 28, 2014. A FIG Presentation HOW TO WELCOME THE PRESS?

2. TO WORK WITH. NOT AGAINST ! 20.02.20142

3. 1. A MEDIA ATTITUDE 20.02.20143

4. We need the Press! The Press needs us! Never forget! 20.02.20144

5. To know the press first! Press agencies Written press Magazines Television Digital press 20.02.20145

6. Our expectations Coverage (notoriety) Event Promotion (ticketing) Event Promotion (sponsors) 20.02.20146

7. Its expectations To be the first To be exclusive «You are the first and exclusive contact!» 20.02.20147

8. The impact of your quote….. Never forget.. 20.02.20148

9. It will be released… Yomiuri Shimbun: 10 mio Times of India 4 mio The Sun 3 mio Wall Street Journal 2 mio The New York Times 1 mio...and on television / radio / Internet ! 20.02.20149

10. …don’t follow Bob Dylan! ….think twice! 20.02.201410

11. 2. PRINCIPLES. 20.02.201411

12. Welcome ! 20.02.201412

13. PRINCIPLES I am a journalist! 20.02.201413

14. To follow principles Accreditation means possessing of an Identity Card issued by the LOC and approved by the FIG or UEG Only professional journalists, editors and photographers operating for editorial purpose, or producing an item containing informative content exclusively will be accepted. Editorial use implies use by a media. 20.02.201414

15. Professional? Journalists / Photographers refer to a full time professional activity employed by agencies, newspapers, networks, or freelance. A freelance editor or photographer must provide written evidence that he / she operates on behalf of a clearly identified media. A freelance editor or photographer operating on his/her own account will no longer be accepted 20.02.201415

16. Editorial? Selling ​​or giving photos to gymnasts / their fans or coaches is an additional, secondary activity, similar to a business. A calendar is not considered an editorial publication. Books whether they exist in print or online, are seen by the FIG as editorial publications. 20.02.201416

17. Media ? Blogs are accepted as public journalism when they function integrated within a recognized journalistic media. Website specialists in gymnastics must be recognized by their national federation. Sites which function mainly as a pass- through-site for edited copy/paste-content cannot be recognized as a press medium. Fan-sites, sponsor-sites, promotional sites and event- linked sites cannot be recognized as a press medium. 20.02.201417

18. National Federations For representatives of the affiliated or associated unions & national federations, acting as media for their press & communication activities, limited credentials will be delivered. This includes the web editors. A double accreditation (press and delegation member) is not accepted. 20.02.201418

19. 3. ACCREDITATION PROCESS. 20.02.201419

20. The accreditation system is an original in house development implemented for the first time in 2007. The UEG applies same procedure, same rules since 2010. 20.02.201420

21. 20.02.201421

22. 20.02.201422

23. 20.02.201423

24. Compulsory! 1.Professional press card; 2.Letter of support from the Editor; 3.Copies of recent articles; 4.Call the National Press Association. 20.02.201424

25. 20.02.201425

26. 4. WELCOME! 20.02.201426

27. Where it is ! 20.02.201427

28. Welcome! 20.02.201428

29. Media Declaration 20.02.201429 Upon arrival on site, the media representatives must approve and sign the terms of the FIG/UEG Media Declaration. Anyone who refuses to sign the text of the declaration will be refused accreditation for the event. Anyone who signs the document, but later breaks the agreement, will have accreditation refused for future UEG events and this breach will be announced to the FIG Media Commission.

30. … General Programme Detailed Schedule Shuttles Internet access Opening hours … 20.02.201430

31. The MPC London O2Tokyo Metropolitan 20.02.201431

32. Prime positions given to … Media Grandstands 20.02.201432

33. ID Working Place 20.02.201433

34. Photo Positions 20.02.201434

35. Photo Positions 20.02.201435

36. Award Ceremony Photo Positions 20.02.201436

37. Training Halls 20.02.201437

38. Access to the training halls ends the first day of qualifications. Clarification 20.02.201438

39. 20.02.201439

40. Field Of Play Restricted area managed by TV Operations Officer 20.02.201440

41. The Mixed Zone This card is delivered to allow delegation members not holding a media accreditation or a ESF card to escort their gymnasts to the Mixed Zone. Holders of the MZO Card are allowed to escort their gymnasts in the athletes’ lane of the Mixed Zone 20.02.201441

42. The Mixed Zone must be situated at the immediate exit from the Competition Area. When leaving the Competition Hall (generally after the Awards Ceremony), the gymnasts must be lead through the Mixed Zone under the STRICT control of the Security, subject to doping control requirements. The doping control has priority over the Mixed Zone. The gymnasts will be led by the LOC MZ Manager to the specific media representatives who want to talk with them. The MZ Manager will take care of the priorities (HB – RTs - ….). Working Order The MZO must be separated into 4 different sections: 1/ Flash interview positions a) On the FOP (HB and RTs) b) in the MZO : 2/ Television section (HB and RTs) 3/ Written Press section (E - EF - EE) 4/ Common section (ENR - EP - EFP - EEP) 20.02.201442 The Mixed Zone

43. Press conferences Since journalists clearly declared that the Mixed Zone will be their priority for individual interviews, medallists’ press conferences are no longer compulsory. However, a press conference room is still required for special cases. It is up to the LOC to hold a medallists’ press conference with regards to tradition, or sponsors expectations, for example 20.02.201443

44. 5. STATISTICS. 20.02.201444

45. Media attendance olympic disciplines 2007 GAGRGT StuttgartPatrasQuebec E -EE2612915 EF2241 EP903210 RT109123 ENR19105 TOTAL5018734 2011 GAGRGT TokyoMontpelierBirmingham E -EE1974615 EF1297 EP1464021 RT1052310 ENR861218 TOTAL54613071 2013 GAGRGT AntwerpKievSofia E -EE1354623 EF2144 EP906613 RT1622811 ENR23411 TOTAL43118552 20.02.201445

46. 20102012 AERACROAERACRO RodezWroclawSofiaBuena Vista E -EE11961 EF0013 EP91737 RT0000 ENR5150 TOTAL25271511 20.02.201446 Media attendance world games disciplines

47. 20.02.201447

48. 20.02.201448 Complicated – too long – detailed results – transparency - ….

49. 20.02.201449

50. 20.02.201450 …thank you for your attention!