1. Jim Bender President & CEO jim.bender@ping4.com Investment Overview 1 1 1 1 1 1 © 2011 Ping4 – Proprietary & Confidential

2. Agenda Ping4 Company Vision Ping4 Market Opportunity Ping4 Platform Overview Market Penetration & Growth Plan Investment Summary 2 2 2 © 2011 Ping4 – Proprietary & Confidential

3. The 3 rd Screen Opportunity * Source: The Third Screen by Chuck Martin 2B+ units 1B+ units 2.5B+ units by 2015 3 3 © 2011 Ping4 – Proprietary & Confidential 3

4. About Ping4 Multibillion dollar Mobile Commerce and Mobile Apps market Convergence of “Right Here & Right Now” market vectors Disruptive technology/model transcending multiple markets Customer Pilots: Law Enforcement, University, Retail and Hospitality Strong, proven, entrepreneurial leadership and team Goal: Building next great New England company 4 4 © 2011 Ping4 – Proprietary & Confidential 4

5. Ping4 Vision 5 5 © 2011 Ping4 – Proprietary & Confidential Alerts Deals Good Homes Fun Mobile Merchandising & Communications Platform Billboards “To revolutionize the mobile commerce and communications markets by creating a brand new medium for broadcasting location- based multimedia alerts and notifications to any smartphone, anywhere in the world.”

6. Ping4 Market Opportunity 6 6 © 2011 Ping4 – Proprietary & Confidential 6 “Mobile Commerce is expected to reach $10B by the end of 2012 with an annual CAGR of 39% thru 2016.” Forrester Research “100% of the top 100 largest retailers plan to increase their mobile investment next year.” BDO USA in Mobile Commerce Daily The ability to push valuable, user- requested rich content (notifications, deals, news, etc.) to smartphones in real-time based on user location, proximity and preferences. * Source: Balihoo, “The Local Web” Mobile Netcasting

7. 7 7 © 2011 Ping4 – Proprietary & Confidential 7 Mobile Netcasting is a new and emerging market that empowers the next-generation of location-based Mobile Commerce and Communications. Mobile Netcasting Location Based Media Mobile Web Local Search Daily Deals Public Safety * Reference: Balihoo, “The Local Web”

8. Ping4 Platform Overview 8 “Right Here” Marketing Subscription-based merchant platform for one-to-one localized mobile merchandising Merchant direct marketing portal for real-time local promotions Free consumer App with “pop up” deals of preferred brand promotions, coupons and savings based on geo-location “Right Now” Communications Subscription-based agency platform for real-time localized alerts and notifications Agency geo-fencing portal for localized alerts, notifications and warnings Free citizen App with “pop up” alerts, audio, video and photos of emergency, warning or public safety announcements 8 © 2011 Ping4 – Proprietary & Confidential Ping4AlertsPing4Deals

9. Why We Win Strategy One “App” that connects consumers with information when and where they need it Ping4Alerts: Local emergency notification at the point of being in harm’s way Ping4Deals: Location-based merchandising at the point of actual decision making Create “Viral” social download behavior to spur Ping4 market acceleration Phase 1: Initiate download momentum through Ping4Alerts community adoption Phase 2: Scale the business through Ping4Deals “National Brand Retailer” market penetration Deliberately collapse market pricing with disruptive medium and business model Make Ping4 the global standard “killer app” for location-based communications Differentiation Purpose-built platform for location-based marketing and alert communications Ping4 App sits at the intersection of geo-location, anonymous consumer profiling, rich media and user search market dynamics Liberates merchants and agencies with a single, low-cost subscription pricing model Enterprise-class and scalable M-Commerce and Communication medium Strong, experienced management team with high-performance execution history 9 9 © 2011 Ping4 – Proprietary & Confidential 9

10. Ping4Alerts Overview 10 © 2011 Ping4 – Proprietary & Confidential

11. Ping4Alerts Market Dynamics 18,000 US Law Enforcement Agencies, Global LEA Multiplier 60 Federal US Agencies (CIA, FBI, DEA, Homeland Security) Law Enforcement seeking “Right Now” notification solution Smartphones viewed as extension of notification strategy Aggressive Ping4 pricing enable rapid market adoption 11 © 2011 Ping4 – Proprietary & Confidential

12. Ping4Alerts 12 © 2011 Ping4 – Proprietary & Confidential

13. Ping4Deals Overview 13 © 2011 Ping4 – Proprietary & Confidential

14. 14 Ping4Deals Market Dynamics By EOY 2011, 60% of consumers will own a smartphone 60% of all purchasing decisions are “impulse-buy” driven Geo-location merchandising delivers real-time competitive edge Mobile merchandising becoming key new marketing medium Retailers looking to create 1:1 consumer relationships 14 © 2011 Ping4 – Proprietary & Confidential

15. 15 © 2011 Ping4 – Proprietary & Confidential Ping4Deals

16. Technology Innovation Infinitely scalable architecture Up to 25,000 concurrent client requests/second Up to 3 million simultaneous deals or alerts Up to 30 million agencies or merchants Load-sharing & redundancy-capable architecture Patent-pending/Provisional patents Geofencing “Alert” and “Deal” capability Self-waking smartphone notification technology Custom Audio Alerts for safety while driving 16 © 2011 Ping4 – Proprietary & Confidential

17. Jim Bender President & CEO jim.bender@ping4.com Ping4 Growth Plan 17 © 2011 Ping4 – Proprietary & Confidential

18. Market Penetration Plan 18 Ping4Alerts NH & MA LEA UNH Ping4Deals NH Liquor NH & MA Lotteries Cumberland Farms CambridgeSide Galleria Ping4Alerts NE LEA NE Universities Ping4Deals NE Retail NE Hospitality “Global 100 Retail” International Channel Partners Public Safety Retail Market 18 © 2011 Ping4 – Proprietary & Confidential

19. 2012 2013 Growth2014 Growth # of loc.Revenue# of loc. Revenu eGrowth# of loc.RevenueGrowth Small Public Safety3002852,5002,375833%20,00019,000800% Medium Public Safety25123100495400%3001,485300% Large Public Safety1010030298300%100995333% Retail25232502371,000%1,000950400% Global 100 Roll Out # of Stores5,0006,25020,00025,000400%75,00093,750375% Education50 200190400%500475250% Total5,4106,83123,08028,595419%96,900116,655408% Downloads (000’s) 2,0007,500375%25,000333% Ping4 Plan Summary (in 000’s) Represents major download impact markets 19 © 2011 Ping4 – Proprietary & Confidential

20. Investment Summary Multibillion dollar Mobile Commerce and Mobile Apps market Convergence of “Right Here & Right Now” market vectors Disruptive technology/model transcending multiple markets Pilots: University, Law Enforcement, Retail and Hospitality Strong, proven, entrepreneurial leadership and team Goal: Building next great New England company 20 © 2011 Ping4 – Proprietary & Confidential

21. Jim Bender President & CEO jim.bender@ping4.com Investment Overview 21 © 2011 Ping4 – Proprietary & Confidential

22. Jim Bender President & CEO jim.bender@ping4.com Backup Slides 22 © 2011 Ping4 – Proprietary & Confidential

23. Ping4Alerts Emergency Notification System 23 Real-time alert creation to any smartphone in targeted area via text, audio/video, photo, voice Only alert system to deliver immediate alerts to anyone in affected location, anytime, anywhere Simple web interface allows Agency to select target alert zone and set alert coordinates Delivers public service messages to any smartphone in target area by waking the phone with “pop up” alert “Anonymous Tip” with reward certificate linkage 23 © 2011 Ping4 – Proprietary & Confidential

24. Disruptive Alerts Opportunity Disruptive Ping4Alerts technology “Right Now” instant alerts via audio, text, image and video Audio messages for safe driving Ability to “wake up” phone to broadcast critical emergency info Precision-targeted messaging from 10’x10’ room to entire globe Emergency communications channel when infrastructure fails Anonymous “tip” and reward system Disruptive business model Pre-emptively collapsing market pricing to attain ubiquity Priced relative to being a system component to take share Low-price subscription-based model 24 © 2011 Ping4 – Proprietary & Confidential

25. Ping4Deals Location-based Mobile Marketing Platform 25 The ultimate one-to-one direct marketing tool Real-time deal and promotion notification to any smartphone in targeted area via text, audio/video, photo, voice Simple web interface allows Merchant to select target promotion zone, send promotion and redeemable coupon Enables consumer to search for deals or have deals come to them Empowers merchants to reach the nearby “impulse” customer Is a key “force multiplier” for emerging merchant mobile strategy 25 © 2011 Ping4 – Proprietary & Confidential

26. Disruptive Deals Opportunity Disruptive Ping4Deals technology Real-time “Right Here” geo-based merchandising platform Massive global scalability for brick and mortar, franchises Self “awakening” retail store geo-proximity technology Private, secure, one-to-one marketing connection Multi-tiered brand, “deal” and coupon screen capability Merchant control centralized or localized in real-time Disruptive business model Priced for global market penetration/retail ubiquity “Skimming top quarter inch of Nile” market adoption strategy Low-priced subscription model One price, unlimited merchant marketing transactions 26 © 2011 Ping4 – Proprietary & Confidential

27. Ping4 Market Opportunity 27 © 2011 Ping4 – Proprietary & Confidential 27 © 2011 Ping4 – Proprietary & Confidential Location-Based Media (LBM) Delivers multimedia and other content directly to the user of a mobile device based on their location. Local Search Delivers local search/map results that offer free listings of local businesses to the user of a mobile device dependent upon their location. Public Safety Delivers emergency alert communications through multimedia and other content directly to the user. Daily Deals “Trial-based” advertising used to create awareness and drive traffic to local retail outlets. Mobile Web Mobile Internet accessed by users to research purchasing decisions within a desired radius of their location. Mobile Netcasting The ability to push valuable, user-requested rich content (notifications, deals, news, etc.) to smartphones in real-time based on user location, proximity and preferences. Mobile Netcasting is a new and emerging market that enables the next-generation of location-based Mobile Commerce and Communications. Mobile Netcasting Location Based Media Mobile Web Local Search Daily Deals Public Safety * Reference: Balihoo, “The Local Web”

28. 28 Market Dynamics “Mobile is firmly establishing itself as a crucial advertising channel, and the companies who aren’t utilizing it look set to be left behind. Location based services seem to be the catalyst for a lot this growth. Being able to accurately engage your target market when they are within a certain distance should have a positive effect on brick and mortar retail.” promotionalcodes.org Mobile will increasingly prompt consumers to interact with their physical environment. 2011 is finally the year that Near Field Communications (NFC) begins to matter. Forrester Research 85% of shoppers expect to be able to shop on their mobile phones. New York Times 27% of consumers use their phone in retail stores to perform mobile shopping activities. Experian 28 © 2011 Ping4 – Proprietary & Confidential

29. 29 Market Dynamics “Mobile Commerce is expected to reach $10B by the end of 2012 with an annual CAGR of 39% thru 2016.” Forrester Research “100% of the top 100 largest retailers plan to increase their mobile investment next year.” BDO USA in Mobile Commerce Daily “Hyperlocal advertising will be a trend to watch in the coming months for marketers and mobile features that give consumers the nearest retail location will continue to be a growing trend. Calls to action are also especially effective in location-based marketing.” Mobile Commerce Daily “Some 20 countries are expected to launch NFC services in the next 18 months, resulting in transactions approaching $50 billion worldwide by 2014.” Juniper Research 29 © 2011 Ping4 – Proprietary & Confidential

30. Agency Pricing Model Ping4Alerts NH/MA early adopter agency incentive 90 day no-cost evaluation requires marketing plan commitment from agency 2012 recurring subscription pricing small town = $950/year medium community = $4,950/year large metropolitan = $24,950/year State agencies ranging from $24,950-$249,950/year US federal agencies: $999,950/year 30 © 2011 Ping4 – Proprietary & Confidential

31. Merchant Pricing Model Ping4Deals NH/MA early adopter merchant incentive 90 day no-cost evaluation requires marketing plan commitment from merchant 2012 recurring subscription pricing Small merchant (< $500k/year) = $99/year/store Small-to-medium merchant ($500k-$1M/year) = $250/year/store Medium merchant ($1M-$2M/year) = $450/year/store Medium-to-large merchant ($2M-$5M/year) = $950/year/store Large merchant ($5M-$10M/year) = $2950/year/store Super merchant ($10M+/year) = $4950/year/store 31 © 2011 Ping4 – Proprietary & Confidential