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Published byEthel Bates Modified over 9 years ago
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HOSPITALITY IN SER MARKETING
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Define hospitality and its relationship to the Sports, Entertainment and Recreation Industries Identify examples of hospitality in the SER Industries Research examples of hospitality in each of the industries OBJECTIVES
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Hospitality is the relationship between a guest and the host. Reception and Entertainment of guests/visitors/etc. The industry depends on availability of leisure time and disposable income. WHAT IS HOSPITALITY?
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Food & Beverage Businesses that prepare food for customers Lodging A business/place that provides a place to sleep for one or more nights Recreation Any activity that people do for rest, relaxation and enjoyment Travel & Tourism The business of moving people from place to place Provides those people with services that promote travel and vacations FOUR SECTIONS OF HOSPITALITY
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Resorts Membership clubs Conventions Attractions Sporting event Special events Other services for travelers and tourists. WHERE DO WE FIND HOSPITALITY?
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Packages for fans Hotel accommodations Tickets to events Pre- and post-event parties Transportation to/from event Meals Suites and Box Seats at sporting events For away teams in sporting events? HOSPITALITY IN SPORTS
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Packages for fans VIP areas for guests Special pricing Unlimited drinks/food Special gifts/items At the movies Luxury Theatres Food/Drinks (Waiters?) Cobb Theater? HOSPITALITY IN ENTERTAINMENT
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Travel Packages Air fare Hotel accommodations Dining out Theme park tickets Show tickets Airport Lounges Private meeting rooms Free drinks/snacks Comfortable seating Better access to customer service representatives HOSPITALITY IN RECREATION
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What is hospitality? What are the four sections of hospitality? Where do we see examples of hospitality in SER? RECAP
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