1. G322 TV Drama and Institutions and Audience Last minute tips and advice

2. TV Drama  Watch the extract carefully!!!  It will screen four times  You CAN start writing during the 2 nd screening  Discuss all four areas of textual analysis  Link EVERYTHING you say to REPRESENTATION

3. Activity 1 Part 1 Without looking over your notes jot down as many technical terms as you can remember. For example – the specific names for camera shots, movement, composition, sound, mise-en-scene and editing. Camera shot = Close-up

4. Activity 1 Part 2 Now compare your list with a partner. Which ones did they get that you didn’t and vice versa. Between you, pick out which you think are the best ones to apply to the TV Drama exam clip.

5. The Four Areas  Camera Shots, Angle, Movement and Composition  Shots: establishing shot, master shot, close-up, mid-shot, long shot, wide shot, two-shot, aerial shot, point of view shot, over the shoulder shot, etc  Angle: high angle, low angle, canted angle.  Movement: pan, tilt, track, dolly, crane, steadicam, hand-held, zoom, reverse zoom.  Composition: framing, rule of thirds, depth of field – deep and shallow focus, focus pulls.

6. The Four Areas  Mise-en-Scène  Production design: location, studio, set design, costume and make-up, properties.  Lighting; colour design

7. The Four Areas  Editing  Includes transition of image and sound – continuity and non-continuity systems.  Cutting: shot/reverse shot, eyeline match, graphic match, action match, jump cut, crosscutting, parallel editing, cutaway; insert.  Other transitions, dissolve, fade-in, fade- out, wipe, superimposition, long take, short take, slow motion, ellipsis and expansion of time, post-production, visual effects.

8. The Four Areas  Sound  Diegetic and non-diegetic sound; synchronous/asynchronous sound; sound effects; sound motif, sound bridge, dialogue, voiceover, mode of address/direct address, sound mixing, sound perspective.  Soundtrack: score, incidental music, themes and stings, ambient sound.

9. Lets Get Revising  Spelling Test!  Now make flash cards of these words Vertical IntegrationSimultaneous Global Release Horizontal IntegrationSynthespian SynergyProliferation ProduserFragmentation ConglomerateDistribution Viral MarketingVivendi ConvergenceSaturation Release Limited Release (platform)Exchange

10. Terminology Technological Convergence Synergy National / Local Audiences Working Title / Universal BBC Films Metrodome UK Film Council The Digital Screen Network BFI (British Film Institute) was the British Film Council Distribution (digital) Licensing Marketing (campaign) Logistics Vertical integration Theatrical release DVD/Video rights TV rights Blanket marketing Staggered release USP Audience targeting Multiplatform Viral marketing Budget / production values Fractured audiences Viral marketing Web 2.0 / User generated content Niche / mainstream audience ‘Specialist’ – ‘independent’ Digital / online age

11.  the issues raised by media ownership in contemporary media practice;  the importance of cross media convergence and synergy in production, distribution and marketing;  the technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange;  the significance of proliferation in hardware and content for institutions and audiences;  the importance of technological convergence for institutions and audiences;  the issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions;  the ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour.

12. Audiences and Institutions  Use details from the case studies throughout your answer (Frozen, Fifth Estate, 12 Years a Slave, The Hobbit, Shifty).  Production, distribution and marketing, exhibition, consumption and exchange.  For each aspect, you need to discuss:  the relationships between audiences and institutions,  the impact of new digital technologies.

13. Remember…  Audiences and institutions are connected, not separate entities.  Use detailed examples, facts, figures and statistics from the case studies to support your points.  Compare at least two of the case studies in your answer (e.g. big budget blockbuster ‘Frozen’ v low budget ‘Shifty’).  You can write about the ways in which your own experiences of media consumption illustrate wider patterns and trends of audience behaviour or low budget production and distribution.  Use terminology!