1. Killer Titles Using Entitlement: A tool for promoting discussion around the relationships between a research paper's content, citations, abstract and title Dr Viccy Adams - Leverhulme Trust Writer in Residence at the School of Informatics, Edinburgh University Clare Llewellyn - PhD Student, School of Informatics, Edinburgh University

2. Why is a title important? Signpost Hook Name

5. How to Build an Automatic Title Generator? Investigate general title structure Investigate titles in the Computer Science domain Build a rule based text generator (or borrow one) Use a grading system to score title produced

6. Title Investigation 3 main types of title: Declarative "Adipose gene expression prior to wait loss can differentiate and weakly predict dietary response" Descriptive / neutral "A worldwide phylogeography for the human X chromosome" Interrogative "Is there rearrangement hotspots for the human genome?" Most common type of title is descriptive

7. General Facts: Titles which are questions lead to more downloads but less citations of the papers Longer titles generally mean less downloads (slightly) Titles with colons tend to be longer which leads to fewer downloads and citations* o (but the number of words and the use of colons increased 1981-2001) The use of a colon and acronym lead to more citations Including a country name means less citations Humour means less citations, but more enjoyment - because of a lower perception of credibility Pleasantness means more citations Google gives higher weighting to title words but not keywords

8. Investigation: Computer Science Based on 10, 000 article titles in the Computer Science Category from arXiv.org Statistical and part of speech analysis to this text Average length of title = 8.91 words

9. Common Sentence Structure Noun Phrase Verb Noun Phrase Noun Phrase Preposition Noun Determiner Noun Preposition Noun Phrase Verb Noun Phrase Preposition Noun Phrase Adjective Noun Preposition Noun Phrase Common Nouns Image, evaluation, study, time, search, logic, network, design, method, algorithm Common Adjectives Parallel, intelligent, global, large, polynomial, new, complex, local, distributed Common Punctuation !10 ?139. 9955 :1603

16. Dr Viccy Adams: vsadams@gmail.com Clare Llewellyn: C.A.llewellyn@sms.ed.ac.uk