1. New CRM Paradigm Precision Adherence

2. Patients don’t take their drugs 32 million Americans use three or more medicines daily. 75% of adults are non-adherent in one or more ways. The economic impact of non- adherence is estimated to cost $100 billion annually

3. CRM program Current State

4. Expensive marketing budgets

5. PII & PHI collection

6. HIPAA & CANSPAM

7. Marketing consent

8. Data protection

9. Most CRM programs fail

10. Paradigm shift

11. Precision Adherence

12. Patient is subject of record

13. Data Synchronicity

14. There is no PII PHI Present. Nothing is ever stored No visibility to patient

15. No Residual Records

16. Databases to Dashboards

17. If “Diabetes” analyze data

18. Analyze all Diabetes Patients Using Which Drug Who have Filled What Prescription Who Have What Dosing In What Stage of the Condition Measured by What Biometric etc

19. Advanced Filtering

20. With Diabetes

21. Diabetes + High Blood Pressure

22. Diabetes + High Blood Pressure + Failed Metformin

23. Diabetes + High Blood Pressure + Failed Metformin + Prescribed GLP-1

24. Diabetes + High Blood Pressure + Failed Metformin + Prescribed GLP-1+ With A1C > 11

25. Diabetes + High Blood Pressure + Failed Metformin + Prescribed GLP-1+ With an A1C>11 +Missed Last Doctors Appointment

26. Diabetes + High Blood Pressure + Failed Metformin + Prescribed GLP-1+ With an A1C>11 +Missed Last Doctors Appointment+ Did not refill last prescription

27. Not Adherence Personalized Support

28. Prescription History

29. Extended Care Team

30. Personal Health Program

31. Days on Drug, Switch, & ROI

32. Patient Relationship Management

33. Patient Managed Relationship

34. Patient: Better personal adherence, better health Payer: Evidence based adherence and better outcomes and lower net costs Pharma: Precision behavior modification mechanism that reduces risk and increases revenue Benefits

35. Q&A