1. By:
Group 2

2. MERY RADIS A ( ) ERVINA DWI D ( ) JUVITA SARI ( ) MEVILIA RIZQI D ( ) OKTAVIA HERDI S P ( ) YULIA WIDI UTARI ( )

3. Mavi Jeans History of Mavi Jeans The Marketplace of Mavi Jeans
The Success of Mavi Jeans
The Company’s Target Market
The Customer Buying
The “Menu” Approach of Mavi Jeans
Our Recommendations for Mavi Jeans

4. History of Mavi Jeans
In 1984, Mavi had been manufacturing private –label for brands such as Lee, Calvin Klein, Armani, and Tommy Hilfinger.
Building on the experience, since 1996 Mavi quickly became a succes in turkey due to the high quality denim used and the fashionable designs, and became the number one brand in Turky.
In 1991, The company was founded by Sait Akarlilar.

5. The Marketplace of Mavi Jeans
Mavi jeans designs and sells a collection of denim and other apparel.
Mavi apparel is sold in specialty store, department store, and chains in 50 countries, including the United States, Germany, Australia, and Rusia. Then, the company had flagship stores, including those in New York, Vancouver, and Berlin.

6. The Success of Mavi Jeans
The factors contribute to the success of Mavi Jeans are its slogan “Mavi Fit”:
Product Quality.
Mavi jeans keep up its product quality by the high quality denim and apparel used.
Product Features.
Mavi Jeans heavily emphasized the “fit”, so it jeans were designed to be comfortable when the customer used it.
Product Styles and Designed.
The product styles and designed of Mavi Jeans is fashionable for young people.

7. The Company’s Target Market
Product.
The product concept of Mavi Jeans are comfortable and fashionable for young people, so It’s fit to use.
Price
Mavi Jeans keeping its prices on the lower side of the designer jean price continuum, so the price quality combination is attractive for target buyer.
Promotion
Mevi Jeans joined with fotographer from Italian and popular celebrities .
Place
Mavi Jeans choosed the strategies place based on lifestyle, economy, social class, and demography.

8. The Customer Buying
The customers of Mavi Jeans actually buying COMFORTABLE AND FASHIONABLE product with their lifestyle (young people).

9. The “Menu” Approach of Mavi Jeans
Mavi having a very great “menu” approach by using product mix. Mavi selling their product attractively by paired jeans product together with shirt and shoes, therefore easier for customer to choose and buy their product.

10. Our Recommendations for Mavi Jeans
Our recommendations are:
“Just not produce the globally product, but need to add the local image in their product. That can increase quantity and quality of the product”
So, Mavi’s hope that they can created the image.
Image worldwide is necessary in the expansion of sales but in the expansion not only creates a worldwide image of just what is said but also can create a local image based locally as well. By creating a variety of images to suit local tastes and culture, it is expected to also improve the quality and quality of purchases.
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