1. 1 Lessons of Steve Jobs

2. 2 Steve Jobs 1955-2011

3. 3 “Experts” are clueless 1.1.

4. 4 “I think there is a world market for maybe five computers.” Thomas Watson, Chairman, IBM, 1943

5. 5 “This telephone has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.” Western Union internal memo 1876

6. 6 “There is no reason why anyone would want a computer in their home.” Ken Olsen, Founder Digital Equipment Corp. 1977

7. 7 Customers cannot tell you what they need 2.2.

8. 8

9. 9 Design counts 3.3.

10. 10

11. 11 Integration sells 4.4.

12. 12

13. 13 Innovation happens on the next curve 5.5.

14. 14 1.0 Harvester Ice

15. 15 Factory 2.0 Ice

16. 16 Refrigerator 3.0 Ice 16

17. 17 Biggest challenges beget the best work 6.6.

18. 18

19. 19 Changing your mind is a sign of intelligence 7.7.

20. 20 “Our innovative approach, using Web 2.0-based standards, lets developers create amazing new applications while keeping the iPhone secure and reliable.” Steve Jobs, June 11, 2007

21. 21 “Apple Executives to Showcase Mac OS X Leopard and OS X iPhone Development Platforms at WWDC 2008 Keynote” Apple press release, May, 2008

22. 22 Value ≠ price 8.8.

23. 23

24. 24 A players hire A+ players 9.9.

25. 25

26. 26 Real entrepreneurs ship 10.

27. 27

28. 28 Marketing = unique value 11.

29. 29 Value Uniqueness

30. 30 Bonus: Some things need to be believed to be seen

31. 31