1. Activation

2. What is Activation, How and When do you do it? Define the brand’s beliefs Investigate consumer behavior Understand shopper behavior Know the channel Activate the brand

3. From attitude to action Engaging consumers and shoppers at the key touchpoints or ‘ moments of truth ’ on the their path to purchase.

4. The Last Mile™ Path to Purchase Office Schools Church Malls Cinemas Train Stations Supermarkets Convenience Stores Wet Markets

5. CheckPoint Planning™ A shared way of thinking the three critical ‘CheckPoints’ where we stop, to better understand and diagnose client challenges and opportunities, on the road to winning at The Last Mile™ What can you learn about the relationship between your client’s Brand and potential consumers? What can you learn about the real-world business dynamics between your client and their key customers? What can you learn about the how different shoppers behave in different channels or retail outlets? Brand2Consumer “Real Moms For Real Food Brand2Trade Any Trade relations we’d like to keep/ improve? Shopper2Retail Convenience Stores Wet Markets Supermarkets