1. Tom Heath, John Domingue, Paul Shabajee Knowledge Media Institute, The Open University and ILRT, University of Bristol to be presented at The 3rd International Semantic Web User Interaction Workshop 5th International Semantic Web Conference, November 2006, Athens, GA User Interaction and Uptake Challenges to Successfully Deploying Semantic Web Technologies

2. Tom Heath, John Domingue, Paul Shabajee 2 the premise

3. User Interaction and Uptake Challenges to Successfully Deploying Semantic Web Technologies Tom Heath, John Domingue, Paul Shabajee 3 premise

4. User Interaction and Uptake Challenges to Successfully Deploying Semantic Web Technologies Tom Heath, John Domingue, Paul Shabajee 4 how much do we know about how users will take up and interact with semantic web technologies?

5. User Interaction and Uptake Challenges to Successfully Deploying Semantic Web Technologies Tom Heath, John Domingue, Paul Shabajee 5 in this paper…

6. User Interaction and Uptake Challenges to Successfully Deploying Semantic Web Technologies Tom Heath, John Domingue, Paul Shabajee 6 7 user interaction and uptake challenges to successfully deploying semantic web technologies

7. User Interaction and Uptake Challenges to Successfully Deploying Semantic Web Technologies Tom Heath, John Domingue, Paul Shabajee 7 overview → deployment of Semantic Web technologies at ESWC2006 → evaluation: delegates’ experiences of these technologies → user interaction and uptake challenges

8. User Interaction and Uptake Challenges to Successfully Deploying Semantic Web Technologies Tom Heath, John Domingue, Paul Shabajee 8 deployment of semantic web technologies at ESWC2006 aims –enhance the conference experience –showcase the state of the art –allow us to eat our own dog food => stimulate future research

9. User Interaction and Uptake Challenges to Successfully Deploying Semantic Web Technologies Tom Heath, John Domingue, Paul Shabajee 9

10. User Interaction and Uptake Challenges to Successfully Deploying Semantic Web Technologies Tom Heath, John Domingue, Paul Shabajee 10 deployment of semantic web technologies at ESWC2006 pre-generated semantic descriptions annotation tools (e.g. semantic wiki, photo annotation application) tools that could use the annotations (e.g. semantic search engine, semantic browser/desktop)

11. User Interaction and Uptake Challenges to Successfully Deploying Semantic Web Technologies Tom Heath, John Domingue, Paul Shabajee 11

12. User Interaction and Uptake Challenges to Successfully Deploying Semantic Web Technologies Tom Heath, John Domingue, Paul Shabajee 12

13. User Interaction and Uptake Challenges to Successfully Deploying Semantic Web Technologies Tom Heath, John Domingue, Paul Shabajee 13

14. User Interaction and Uptake Challenges to Successfully Deploying Semantic Web Technologies Tom Heath, John Domingue, Paul Shabajee 14 evaluation of ESWC2006 technologies aim –capture experiences and impressions of the technologies from the user’s perspective method –online questionnaire, scaled and free response questions –48 (voluntary) responses (16% of delegates) –qualitative (thematic) analysis

15. User Interaction and Uptake Challenges to Successfully Deploying Semantic Web Technologies Tom Heath, John Domingue, Paul Shabajee 15 7 user interaction and uptake challenges to successfully deploying semantic web technologies

16. User Interaction and Uptake Challenges to Successfully Deploying Semantic Web Technologies Tom Heath, John Domingue, Paul Shabajee 16 1. increased awareness people need to know about it to use it (!) may encourage more people to take a look… …but is not enough by itself

17. User Interaction and Uptake Challenges to Successfully Deploying Semantic Web Technologies Tom Heath, John Domingue, Paul Shabajee 17 2. clearer benefits describe functionality in terms of benefits not technology… …even for the semantic web community! how do we convey clear benefits of semantic web technologies to a lay audience (without having to explain the semantic web)?

18. User Interaction and Uptake Challenges to Successfully Deploying Semantic Web Technologies Tom Heath, John Domingue, Paul Shabajee 18 3. appropriate functionality give the people what they want did the applications meet clearly defined and well evidenced user needs? are wishlists and motivating scenarios adequate and appropriate?

19. User Interaction and Uptake Challenges to Successfully Deploying Semantic Web Technologies Tom Heath, John Domingue, Paul Shabajee 19 4. guidance to users provide more hand-holding for novel functionality which mental models can people use to understand novel functionality? how do we support users in developing new mental models?

20. User Interaction and Uptake Challenges to Successfully Deploying Semantic Web Technologies Tom Heath, John Domingue, Paul Shabajee 20 5. improved usability attend to basic usability needs does existing usability literature provide sufficient guidance on designing usable semantic web experiences?

21. User Interaction and Uptake Challenges to Successfully Deploying Semantic Web Technologies Tom Heath, John Domingue, Paul Shabajee 21 6. coherence ensure a coherent user experience …in use and reuse of data …in the navigation experience

22. User Interaction and Uptake Challenges to Successfully Deploying Semantic Web Technologies Tom Heath, John Domingue, Paul Shabajee 22 7. critical mass of participation understand how to reach critical mass not limited to ‘social’ applications need to take guidance from generic literature

23. User Interaction and Uptake Challenges to Successfully Deploying Semantic Web Technologies Tom Heath, John Domingue, Paul Shabajee 23 generalisability of the findings non-systematic sampling can’t claim generality –but… some commonality with existing models if we have these problems, then… further evaluations required conclusions

24. User Interaction and Uptake Challenges to Successfully Deploying Semantic Web Technologies Tom Heath, John Domingue, Paul Shabajee 24 thankyou t.heath@open.ac.uk http://kmi.open.ac.uk/people/tom http://eprints.aktors.org/532/ http://www.eswc2006.org/technologies http://www.eswc2006.org/rdf/