1. Graphic Design & Illustration Using Models in School Original Imagery For Graphic Designers 1Copyright © Texas Education Agency, 2011. All rights reserved. Images and other multimedia content used with permission.

2. How do we get good photo shoots while we are in school? Yes, it can be frustrating. High school environments can be limiting when trying to get original shots for use in graphics. How can we get things done in the somewhat restrictive environment of a classroom? 2Copyright © Texas Education Agency, 2011. All rights reserved. Images and other multimedia content used with permission.

3. Step one to getting a good photo is to evaluate the goal. What is the assignment? How are you communicating the desired message? 3 Hint: Have you thought about the goal of the piece you are trying to create? Copyright © Texas Education Agency, 2011. All rights reserved. Images and other multimedia content used with permission.

4. Once you have thought through the process, set up the shot. Note: Always think about the lighting first. 4Copyright © Texas Education Agency, 2011. All rights reserved. Images and other multimedia content used with permission.

5. Is this going to be a studio shot with lights specially set up for this purpose? It is best to have special lights and an area that is easy to control for certain situations. 5Copyright © Texas Education Agency, 2011. All rights reserved. Images and other multimedia content used with permission.

6. Other situations call for natural light or going on location. This is more difficult as a high school student. Consider doing some photography on the weekends when you have more freedom to explore natural light situations. 6Copyright © Texas Education Agency, 2011. All rights reserved. Images and other multimedia content used with permission.

7. Let’s say your instructor asks you to make an ad for this product… What else would you need to to photograph to compile a successful advertisement? 7Copyright © Texas Education Agency, 2011. All rights reserved. Images and other multimedia content used with permission.

8. One idea might be a sick child… don’t forget the props! Do you have a younger brother or sister that you could photograph outside school hours? If you use a neighbor or another school-aged child, be sure to get a release form signed by a parent or a guardian. 8Copyright © Texas Education Agency, 2011. All rights reserved. Images and other multimedia content used with permission.

9. Here is another possible assignment… Dog food – this brings to mind several possibilities. Remember, sometimes you use models who are not human. Animals are fun to work with, but you must consider their needs. 9Copyright © Texas Education Agency, 2011. All rights reserved. Images and other multimedia content used with permission.

10. Once again, this idea may require some homework. Shooting some of your ad photos outside of class is a good way to use interesting original photos in your work. This kind of shot is great, but not inside of a public school. 10Copyright © Texas Education Agency, 2011. All rights reserved. Images and other multimedia content used with permission.

11. Usually, there are lots of students and teachers who are willing to model for you during school hours if you need an adult or a young person. For example: a social health assignment dealing with teen depression or teen bullying. The students could take turns modeling for each other’s ads. 11Copyright © Texas Education Agency, 2011. All rights reserved. Images and other multimedia content used with permission.

12. For each ad, make sure the student’s identity is not evident in getting the shot you need. For photo-based ad work, planning ahead becomes extremely important. Models can be planned into your work, but in certain situations, you may need to get your shot on location. This may require weekend or evening work, which requires planning ahead for using models. 12Copyright © Texas Education Agency, 2011. All rights reserved. Images and other multimedia content used with permission.

13. It is great to archive photos. You never know when you might need that lion photo for a zoo ad! 13Copyright © Texas Education Agency, 2011. All rights reserved. Images and other multimedia content used with permission.

14. How does one archive digital photos? The best way is to have a designated photo server. That is uncommon and somewhat unrealistic in most schools, so you may want to have an external hard drive attached to the teacher’s computer. You might also require students to come to class with flash drives for backing up their work. 14Copyright © Texas Education Agency, 2011. All rights reserved. Images and other multimedia content used with permission.

15. Original photos using models make your work professional and unique. Use whatever makes sense within your ad concept. Remember, planning makes the ad work sell. Selling the idea or the product is what advertising is supposed to do. 15Copyright © Texas Education Agency, 2011. All rights reserved. Images and other multimedia content used with permission.