1. Bring more to your door. Reach millions of online apartment hunters. More and more people are going online to shop for a new apartment. Apartments.com works with some of the Internet's most popular search engines and content providers, reaching millions of people every day—and driving traffic to our site and your community. In fact, many of our online partners, like USA Today, AT&T WorldNet and Snap, use Apartments.com as their sole apartments content provider. Reach renters with over $40 million in newspaper advertising. Apartments.com is the only apartment Web site promoted with more than $40 million in newspaper advertising. We're advertised every week in major newspapers nationwide, to reach more renters and give your communities a true national presence. qualified leads Shorten your sales pitch to “sign here.” Apartments.com is more than an online advertising medium— it’s like having an online leasing consultant. A single ad tells renters about your entire community, with incredible detail. So when Apartments.com leads come through your door, they know what you have to offer—and they're ready to rent. Reach local renters everywhere they look. Apartments.com is exclusively featured on the Web site of your local newspaper. We're advertised in your local paper too—the place most renters turn first when they're looking for a new place. Tap into the power Apartments.com is a comprehensive real estate Web site designed to help consumers with every aspect of where and how they live. Apartments.com is presented by The Fresno Bee and has everything buyers and renters in your area are looking for—from detailed home and apartment searches, to information and services for financing, moving and remodeling. So even more people will see your listings, and you’ll see more qualified leads.

2. with virtual tours Includes: Virtual tour Unlimited community photos -Exterior and common areas Unlimited interior photos Unlimited floor plans Unlimited text descriptions Professional digital photography Amenity sort on 28 features Interactive mapping Hot Leads -E-mail to fax -Unique toll-free number -Door-to-door driving directions Custom Web address Leasing book Platinum Ad Package With innovative features like virtual tour and priority listing that brings up your ad first, the Platinum Package is the ultimate online showcase. The Platinum Package is the ideal way to turn highly qualified leads into signed leases—fast. The ultimate online showcase, and priority listing. Rate* $285.00 per month which is $3,420.00 per year A one-time fee of $250 is charged for photos and processing the first month *Rates based on a 12-month commitment

3. with unlimited Includes: Unlimited community photos -Exterior and common areas Unlimited interior photos Unlimited floor plans Unlimited text descriptions Professional digital photography Amenity sort on 28 features Interactive mapping Hot Leads -E-mail to fax -Unique toll-free number -Door-to-door driving directions Custom Web address Gets renters “inside” your apartments interior photos. Gold Ad Package The Gold Package gives renters the inside story with unlimited interior photos of each of your models. The Gold Package is an ideal way to showcase your apartments and turn qualified leads into signed leases. Rate* $250.00 per month which is $3,000.00 per year A one-time fee of $250 is charged for photos and processing the first month *Rates based on a 12-month commitment

4. Includes: Unlimited community photos -Exterior and common areas Unlimited floor plans Unlimited text descriptions Amenity sort on 28 features Interactive mapping Hot Leads -E-mail to fax -Unique toll-free number -Door-to-door driving directions Custom Web address The Silver Package allows you to display your entire community and its unique amenities. These visually rich Silver Package ads give apartment hunters an up-close look at your community, extending your advertising dollars. A great way to online. reach renters Silver Ad Package Rate* $150.00 per month which is $1,800.00 per year *Rates based on a 12-month commitment

5. The Bronze Package gets you online in two business days, when you need to fill apartments fast. The quickest way to get Bronze Ad Package online. Includes: Contact information Up to nine model features Up to six community features Full text description E-mail lead contact Interactive mapping Exterior photo (optional) Two business day turnaround your property Rate $100.00 per month

6. Includes: Link on Apartments.com Homepage to corporate search Link on HomeScape.com renting channel to corporate search Your company logo Property name and location Informational heading A full-color image of the property Plenty of descriptive text–up to 2,500 characters Extensive lead form Automatic lead generation Reporting (monthly reports: leads and traffic) Unique direct-to-you toll-free number provided by Apartments.com The Corporate Housing Ad Package is the perfect online tool to reach the corporate and relocation markets looking for interim housing solutions. These ads provide renters and corporate clients the information that brings your listings to life and signed leases to you. Corporate Housing Ad Package in front of people on the move. Rates With Platinum Ad: $90.00 per month With Market-wide Ad: $420.00 per month Get your property

7. reach millions Suggested Ad Elements: Management logo Community logo Telephone number New amenities Special offers could include: Click here for your new home Great location New workout room One month free rent! Special move-in offer No security deposit for a limited time! Increase your Internet traffic by as much as 250% with a Showcase Ad. Whether you manage a single community or an entire portfolio, you can benefit from premium positioning on Apartments.com. Put apartment hunters oneclick away from your Apartments.com community ads with the highly visible Showcase Ad. Secure a premium position and of apartment hunters! Showcase Ads Includes: Ads targeted by region Placement on highly visible Area and Results pages Up to four alternating frames with customized messages for your community A link to your Apartments.com Custom Web address Rates With Property Ad: $350.00 per month With Management Company Ad: $500.00 per month

8. Special Offer Coupon Highlight special deals to fast. fill vacancies Attention grabbing icon Appears on both your community and your model pages Allows flexibility and creativity with promotions No commitment–this service is purchased on a monthly basis Printable coupon for renters Exciting promotions can include: Special savings offers on rent or security deposits New additions/renovations to your apartment community New services such as Internet hook-up or satellite TV It’s the little extra help you need to make sure you’re making the most from your property investments. Clicking on the “Special Offer” icon links to a pop-up window where you can inform apartment hunters of special rates or discounts. Here’s an opportunity to solve occasional vacancy fluctuations. A promotional icon that attracts interested renters with a special offer. Rate $50.00 per month

9. For information, e-mail ppetersen@fresnobee.com or call 559-441-6607. 2004 Discount Rates PLATINUM AD PACKAGE Number of CommunitiesDiscount Monthly Fee 1$285.00 2-55%$270.00 6-1010%$255.00 11-2015%$240.00 21-3020%$225.00 31+25%$212.00 GOLD AD PACKAGE Number of CommunitiesDiscount Monthly Fee 1$250.00 2-55%$240.00 6-1010%$225.00 11-2015%$213.00 21-3020%$200.00 31+25%$189.00 SILVER AD PACKAGE Number of CommunitiesDiscount Monthly Fee 1$150.00 2-55%$141.00 6-1010%$134.00 11-2015%$127.00 21-3020%$120.00 31+25%$113.00 ADDITIONAL PACKAGES Monthly Fee Showcase Ad with Property Ad$350.00 Showcase Ad with Management Company Ad$500.00 Bronze Ad$100.00 Corporate Housing Ad$90.00 Special Offer Coupon$50.00 Rates