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Published byOphelia Todd Modified over 9 years ago
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o. n o i r W H A T I S I T ? Dining in the Dark Heightened Sense of Taste & Smell Visually Impaired Waiting Staff to Guide You Through the Experience Unique Dining Experience in the Heart of Montreal
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C O M P E T I T I V E A D V A N T A G E Unique concept Dual purpose objectives First mover advantage Location Abundant supply of labour
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T A R G E T A U D I E N C E Foodies People seeking a unique dining experience Socially conscious individuals
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C O M P E T I T I O N Competitors DIRECTINDIRECT Unique Dining Experience Unforgettable Dining Experience Fine Dining Uniqueness of the Experience Uniqueness of the Food Quality of the Food La Maison HaunteeAu Pied du CochonBar & Beouf
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W H A T K E E P S I T G O I N G ? Moe Alameddine – Proprietor/Shareholder and General Manager Experienced Adventurous Socially Conscious The Visually Impaired Perfectly Suited to Helping Guests Enjoy the Experience Partnership With Horizon Travail to Match Employees with O Noir
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O R G A N I Z A T I O N A L S T R U C T U R E General Manager / Sole Shareholder Assistant Manager Bar Wait-StaffBartenders Restaurant Wait-Staff HostChef Dishwashers Prep Cooks
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F I N A N C I A L A N A L Y S I S 20112012201320142015 Revenues 2,119,5002,161,8902,205,1282,249,2302,294,215 Gross Profit 1,264,6351,289,9281,315,7261,342,0411,368,882 Gross Profit % 59.67% Net Income 136,650141,439145,411149,537152,538 NI as % Rev 6.45%6.54%6.59%6.65% ROA 25.78%21.77%18.85%16.72%14.99% ROE 36.84%27.6%22.11%18.52%15.89%
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W H A T A R E T H E R I S K S ? Revenues Are Limited by the 50 Seat Capacity Already producing a profit Cash flow will increase as debt is paid off in 2016 Possibility of moving into new markets Considered a Discretionary Good Currently there is a 2 week waiting period for reservations Fine Dining experiences considered a necessity for many Montrealers Appeal to tourists and other visitors Financial projections do not use full capacity
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W H A T A R E T H E R I S K S ? Labour Costs are the Largest Expense Partnered With Horizon Travail to Find Employees Have Worked on Developing Loyal Employees Through Training and Opportunity to Reduce Turnover Are There Going to be Repeat Customers? Menu should have Variety Introduce Surprise Meals
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I S I T W O R T H T H E R I S K ? YES. The Return Exceeds the Restaurant Industry Average Cash Flows Are Strong Experienced Leadership Great Employees Unique Concept The Returns to Society Are Immeasurable Possibility of Expansion
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THANK YOU Q U E S T I O N S ?
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