1. Pesky Propaganda How to know when you’ve fallen for the trap!

2. What is Propaganda? Propaganda is an expression of opinion or action by individuals or groups Deliberately designed to influence opinions or actions of other individuals or groups Predetermined ends.

3. Common Propaganda Devices Name Calling Glittering Generalities Transference Testimonials Plain Folks Snob Appeal Card Stacking Bandwagon Individuality

4. Name-Calling This device gives bad names to those individuals, groups, nations, races, policies, beliefs, and ideals which the propagandist would have us condemn or reject. Name-calling causes us to form a judgment without examining the evidence on which it should be based. Here, the propagandist appeals to our hate and fear.

5. Glittering Generalities These words suggest shining ideals. As name-calling seeks to make us form a judgment or reject, Glittering Generalities seek to make us accept and approve…without examining the evidence. Beware of words that appeal to your senses in a positive way, thus you trust the message and what it stands for: – Freedom – Loyalty – The American Way – Generosity – Love

6. Transference This technique can be described as carrying over the authority, sanction, and prestige of something we respect and revere to something the propagandist would have us accept. Symbols such as the cross, the American flag, or Uncle Sam are often used in transfer ploys. “If the church or the U.S. approves of it, then you should too.”

7. Testimonials This devices is employed to make us accept something by securing statements or endorsements from prominent or famous people. The point to remember is that no person’s opinion is particularly valuable except for in that person’s field of work. Tiger Wood’s opinion of a golf club is worth more than his opinion of a razor blade.

8. Plain Folks The Plain Folks device is used by politicians, business, educators, and even churches to win our confidence by appearing to be common people just like ourselves. For example, during election time, you will see candidates doing ordinary activities like walking his dog, exercising, or playing with his children. They want to give the impression of being a regular guy.

9. Snob Appeal The opposite of Plain Folk. Some propagandists want you to have the feeling that only the best, most beautiful, or most elite people will possess or support a particular product or ideal. Consider ads for Mercedes or Rolex. Gold Cards Platinum Cards

10. Card Stacking This device is used when the propagandist only wants us to know part of the truth. They do not tell the whole story to sway opinion. For example, a car repair shop might say that their technicians have an average of 5 years experience. What they do not tell you is that they have 1 technician with 25 years experience and 4 with none.

11. Band Wagon This device is used to make us follow the crowd. It’s the “everybody’s doing it” so “come along and follow the crowd” ploy. PEER PRESSURE!

12. Individuality The opposite of Band Wagon. Appeals to your desire to be different or celebrate your own style.

13. Others Repetition – continued use of a phrase. Slogan – Use of a catchy phrase or jingle. Security – Job, families, or lives will be in danger if you don’t support -------. Product Comparison – Compares Product A to Product B. Loaded Words – Using words with either positive or negative connotations. – Flexible, courageous, hero, open-minded – Insider, old, rigid, inexperienced

14. Closing Thoughts It is okay to buy a product, support a person, or support a group. Just know the REAL reason why you support that product, person, or group. Don’t be manipulated and trapped!!

15. Propaganda Portfolio Pocket folder with brads Cover sheet (Title, Name, Period, Due date) 10 pages / 10 collected advertisements Each page will include one printed example of an advertisement that uses at least one type of propaganda. Each page will include a written explanation of how the propaganda device is used. Each page will identify the target audience.

16. Propaganda Portfolio ONE ORIGINAL ADVERTISEMENT Use a real or fictitious product, place, or person. Use one or more propaganda devices to convince a target audience to “buy” your product or person. Include a written explanation of the propaganda device used and the target audience.

17. Propaganda Portfolio Rubric Due: ____________ RequirementsCommentsPoints Received * Folder, * Cover Sheet, * Title, Name, Date, Period Max 10 * 10 advertisements * Explanation of propaganda device used in ad. * Identify target audience. Max 50 * Original advertisement of a real or fictitious product, place, or person. * Appropriate, well-developed, neat, colorful, obvious effort Max 30 * Written statement of chosen propaganda type * Clearly stated target audience. Max 20