1. APAC Agile Ops Review FY08, and FY09 Plan
Will Bosma, Pieter Els

2. Executive Summary – FY08 $2.6M @ 36% Growth
Launched Agile via SWAT Team
200% Increase in Pipe Post Acquisition
5 Agile Trainings – 4336 person hours
FY09 246% YoY Growth (9M-FY09)
Uptake in other regions, 1st Win in India & ASEAN

3. FY’08 Summary Results FY08 Q2-Q4 Details
2.12M FY08 Revenue (59% Q4) with 70% Comm’cl, 30% MRD Industry
90% Revenue from Agile PLM (7% Agile PLM Int., 2% AutoVue, 0% Prodika)
GC contributed 72% of total APAC (47% TW, 15% CN)
5 Customers with >100k (43% of Revenue)
Top 68%
24 Customers (Transactions) Avg = 75K
55% PC product
Securementers
FY08 Q2-Q4 Details

4. Agile FY08 – Key Wins WINS (FY08) – Top 5 # Customer & Country
Industry
Amount
Product
Partner / OCS
Comment 1
Securemeters – India
MRD
234k
PC, PPM, PCM, EC, MCAD, ECAD, AutoV
OCS
1St India deal 2
Microelectronics Technology Inc. (MTI) - TW
183k
PC, PPM, AutoV,
Q4 deal 3
Everlight Electronics Co. Ltd - TW
134k
PC, PG&C
Q3 deal 4
Unitech Electronics - TW
113k
PPM, AutoV 5
Spreadtrum Communications - CN
110k
PC, AutoV

5. PLM FY09 Headlines
GOAL: Deliver Revenue of $9M USD
Drive 5 large deals in GC and a minimum of 3 across each of the four emerging APAC regions
Close out at least 2 of the major opportunities in Q1 that slipped from Q4 (Simplot, CP Foods, Pernod, Huawei, Foxconn, Fosters)
Identify top 200 MRD targets across all regions and leverage dedicated BDC resources to generate 20 NEW sales campaigns
Reengage Commercial Sales in all regions and develop PLM go to market plans in conjunction with each region
Execute on Partner strategy to deliver 2-3 productive reseller relationships in each region—25% additional pipeline
Deliver 4X Quota coverage in GC and 3X Quota coverage in emerging regions through dedicated Sales, FM and BDCs
Continue development of sales tools, industry specific messaging and presales depth to support broader solution sell 5

6. $9.0M Revenue $6.0M PLM (A9) & 155% Growth
Agile PLM Objectives & Market Opportunities
Opportunities
$9.0M Revenue $6.0M PLM (A9) & 155% Growth
$3.0M PLM for Process (Prodika) & 1100% Growth*
Complete Solution: Oracle product breadth & depth unmatched in market
Install Base: Leverage incremental BDCs to penetrate customer base
Siemens and Dassault: Product & go to market confusion leaves install base under-served and open
PTC China Focus: Have shifted resources to China and left install base to partners – open access
Food & Beverage / CPG Market Leader
Establish ANZ as APAC hub – convert pipeline
Leverage NA and EMEA customer network
Deepen Penetration Outside GC
Market awareness and Oracle recognition in PLM
Mobilize MRD and Commercial Sales teams
Accelerate Commercial Growth
Mobilize partner ecosystem
“Turn key” offering via Accelerate model - create competitive differentiation and reduce buyer risk
Threats
PTC: Aggressive pricing & packaging to combat Oracle penetration (CN)
Attrition: Small team of domain experts--all players critical to success
Marketing Resources: Sales plan hinges on branding Oracle in PLM
Localization: Resources limited to support localization of Prodika
Recruiting: Limited traction from internal resources
* Given $250K in PLM for Process in FY08

7. FY09 Budget – PLM APAC $9.0M MRD COM FY09 7 A PLM PLM 4P
TOTAL FY09 Budget
ANZ
0.6M
1.5M
0.4M
0.0M
$2.5M
ASEAN
0.7M
0.3M
0.5M
$1.5M GC
1.3M
1.4M
$3.0M IN
$1.0M KR
0.2M
TOTAL
3.3M
2.7M
3.0M
$9.0M %
37%
30%
33% 0%
100%
MRD
COM
APAC $9.0M 7

8. APAC Agile Specialty Sales & Community
Will Bosma
VP – Specialty Sales
Agile GM - TBH
Jacqueline Donovan – Sales Development
Unni Kongot & TBH
(ANZ)
Glyn Truscott
- BDC
Teresa Lou
- SDM
Rushenka Perera
- Marketing
Edward Huang
(GC - HC: 4)
TBH
(Asean)
Rathinakumar Vaidyanathan
- Solution Consulting
(HC: 8) – 2 TW, 2 CN, 1 KR, 1 ASEAN, 1 IN, 1 ANZ
Srinath Narayan
(India)
TBH
(Korea)
SCM Solution Consulting / Commercials
2 ANZ, 2 ASEAN, 4 GC, 2 KR, 3 India
Vijaykumar Kusurkar
- OCS
Pieter Els - PM&S
Lloyd Perrin
– A&C (SCM EDGE)
Vinod Devathas
– Partner Enablement

9. Agile FY09 – Segmentation
MARKET
SEGMENT
COMMERCIAL
MRD
< 200M
200M – 500M
PLM
PLM4P GC
High Tech
Med Device
High Tech Med Device
Industrial
F&B
CPG
KOREA
INDIA
Automotive S.C.
A&D S.C.
ASEAN
Med. Dev.
ANZ
Primary Focus
Secondary Focus
Invest for FY10 Revenue

10. FY09 – Pipeline Situation August 6th
Note : Larger deals emerging Ashok Leyland (1100k); Foxconn (800k); Chartered (600k); Simplot (650k)
Woolworths (600k); Huawei (500k)

11. PLM Partner Map – Industry Summary Industry Summary Position – A9
Aero & Defence
Auto
EHT
Industrial Prods
Life Sciences / Med Devices
A/NZ
ASEAN
GREATER CHINA
INDIA
KOREA
Reseller

12. PLM Partner Map – Industry Summary Industry Summary Position – Prodika
CPG
Pharma
A/NZ
ASEAN
GREATER CHINA
INDIA
KOREA
V&T
Shinsegae I&C
V&T
Shinsegae I&C
Reseller

13. Single Version of the Truth
PLM GTMI’s FY09
Best-in-Class PLM
Enterprise PLM leader in APAC, delivering a complete end to end solution across the product lifecycle
Products: Both PLM & PLM for Process
Industries: All Industries
Markets: All Markets
Right-to-Market
Deliver the right products to the right markets, at the right time, with the right cost and right quality
Products: Both PLM & PLM for Process
Industries: All Industries
Markets: All Markets
Single Version of the Truth
Capture and leverage critical product information at every stage of the product lifecycle
Products: PLM for Process
Industries: CPG
Markets: ANZ & Korea (TBD) 13

14. June July/August September/October
APAC PLM Sales & Market Development Programs – Q1,Q2
June
July/August
September/October
June
Julyt
August
November
SD Programs
PLM Seminar with TEEMA association
APAC PLM eBook and eDM
SCM Thought Leadership Roundtables IN, ASEAN, GC, AN,KR
PR/AR events
Field Mkg Events
PLM Seminar with Electronic Enterprises Assoc Beijing
Manufacturing & ALM Forum with corporate product strategy team New Delhi
MRD offsite Executive Summit China
Partner Events
Commercial BU Programs
MRD Thought leadership Roundtable with DigiTimes -Taipei
Professional Services Roundtable Hyderabad India
Manufacturing & ALM Forum with Corporate Product Strategy Team New Delhi
Sponsorship of Australian Med Tech Assoc Conf Sydney
Offsite Executive Summit India
SASA Accounts Roundtable 1 and 2 China
Auto Roundtable run in conjunction w/ Auto Assoc China
JDE Edwards Install Base Campaign
GSA Executive Dinner Sponship Taipei
CPG Campaign
Med Dev Campaign
Pharma Campaign
EBS install Base Campaign
PR – though leadership & GTMI specific interviews
Customer Referencing
Commercial BU Partner Led Events 14 14

15. APAC Agile Training Plan (H1) supported by AGSS / Dev / Strategy
Webcasts
- SC Training on Track - Delivery Training on Track
Other Training
Demo2Win & Discovery2Win
AIA program (Agile PIP)
Value Selling Training
inCLass Training
+ 10 days PLM4P Impl. Training in ANZ

16. WHAT’S WORKING Prime and Co Prime engagement is improving
Resources are coming together – Marketing, Presales, OCS, Co Prime teams
Focus is paying dividends in pipeline and internal awareness
Enablement of the field is improving – sales tools and resourcing consistently getting better
Management support from the Industry and Commercial LOB’s

17. WHAT NEEDS WORK Partner Eco System for PLM
External Awareness of these Solutions
Connection to the user communities and professional bodies that we need to align with
Account team engagement still needs work
Territory Plans that include PTC or UGS attacks
Proper identification of pipeline in GCM

18. Product Support Required
Support needed
Demo’s – Integration to CAD Systems – ADS or APAC Investment?
Demo’s – Integration to ERP (SAP, Oracle, JDE) – EBS PIP delivered, ADS?
Translations for GC and KR – pending business justification
Others
Korean A9 testing almost complete

19. OCS Sales and Delivery Update
Shameem Sulaiman