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BUSINESS SKILLS FOR FRANCHISEES MARIAH PRESTON SEPTEMBER 18, 2015
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QI System Includes Focus on Standards Essential to "Quality of Care” Technical Competence Client Safety Informed Choice Privacy, Confidentiality & Respectful Care Continuity of Care Documentation (Recording & Reporting) Keeping Sara Healthy
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6 key business competencies Manage finances (cash flow) Manage operations (facilities management) Manage human resources (staffing and hiring) Manage customer relations (customer loyalty) Perform marketing activities (pricing strategy) Manage data collection (record keeping) Keeping Dr. Imrana Healthy
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Partner with Banyan Global to develop a curriculum Methodology – interviews with field franchise leaders and PSI’s Social Franchise Advisor Developed one day overview to introduce basics Created twenty mini-modules (1+ hour courses) How?
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Uganda field program (PACE) test business skills modules Currently 25 PACE staff trained to lead sessions To date 188 providers trained in overview and 4 priority modules Modules translated into French Rolled-out in Benin Field Testing
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Example: Providing Customer Service Apathy. Contrary to making the customer feel wanted, some staff leave customers feeling that they don't care about serving them. Behavior that indicates apathy includes: Coldness. This includes hostility, unfriendliness, and thoughtlessness, or any other behavior that says to the customer, "Go away!" Behavior that shows coldness includes: Condescension. Staff patronize customers, leaving them feeling that they’re not intelligent enough to understand. Behavior that reflects condescension includes: Behaviors that Frustrate Customers Instructions: Review the following list of behaviors that frustrate customers. Provide examples of how you or your staff may have demonstrated each of them with your clients in the past.
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PACE staff found modules easy to teach Modules well received by clinic owners and administrators (engaged) Biggest success in Uganda to date is use of client card that includes last 4 visits Modules work well for small groups Needed simplified SWOT and Action Plan in overview and modules Findings/Lessons Learned
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Uganda partnering with Private Sector Foundation to conduct base-line and end line surveys to measure effect of business trainings Establish link to financial sustainability Apply lessons throughout entire franchise network Next Steps
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Reaching More Saras
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Thank you.
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