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Published byLynne Horn Modified over 9 years ago
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Opportunities in Africa: A Case Study Mike Whitfield Nissan MD
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Manufacturing in SA Key sector contributing 15.3% to GDP 15.3% to GDP Annual Production of 1.2million by 2020 through APDP and incentives attached to it. AIS aimed at stimulating and developing manufacturing sector Government Commitment
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Nissan: Long SA Heritage More than 50 years in SA Top 5 OEM with strong product line- up NSA success is attributed to strong focus on sustainable growth
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Nissan Power 88 4
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Nissan in Africa: Key to Expansion
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Africa: Last Untapped Frontier Population estimate - 1.1bn. 300m middle class. Expected to grow to over 500m by 2020. Youngest population – Median age 7/10 of the fastest growing economies are in Africa. Areas of opportunity (Forbes 2012) – Agriculture – Tourism – Mining – Infrastructure development – Fast Moving Consumer Goods 6
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Africa’s Rise: Key Factors
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2014 is “Year of Africa” 160 South Africa 800 United States 133 Botswana 45 Egypt 31 Nigeria 30 Ghana Mobility for All: Ownership Per Capita(1000)
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10 54 Markets 3 Brands Nissan Africa Strategy Two Regional Business Units North and South 1. Grow our presence in Africa 2. To become the automotive leader
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Improved Product Line Up Innovation that excites Business & product range expansion 11
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NP200 and NP300
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An Icon Returns
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