1. MULTIMEDIA DEVELOPMENT TEAM BITM 1113 (Multimedia Systems)

2. L EARNING O UTCOMES : To identify the team members in Multimedia Production To identify the roles and responsibility of each team members To create and assembling a Multimedia Production Team

3. I NTRODUCTION Successful multimedia projects begin with selecting “team player”. Selection is only the beginning of a team building process that must continue through a project’s duration Team building refers to activities that help a group and its members function at optimum levels of performance by creating a work culture incorporating the styles of its members.

4. M EMBERS OF A M ULTIMEDIA T EAM A team of skilled individuals is required to create a good multimedia project. Team building refers to activities that help a group and its members function at optimal levels. The diverse range of skills required for a project is called the multimedia skillset.

5. M EMBERS OF A M ULTIMEDIA T EAM A multimedia team consists of the following: – Project manager -Multimedia designer – Interface designer -Writer – Video specialist – Audio specialist – Multimedia programmer – Producer for the Web – Computer programmers

6. R OLES AND R ESPONSIBILITIES IN A M ULTIMEDIA T EAM The project manager is responsible for: – The overall development, implementation, and day-to-day operations of the project – The design and management of a project – Understanding the strengths and limitations of hardware and software – Ensuring people skills and organizational skills – Conveying information between the team and the client

7. R OLES AND R ESPONSIBILITIES IN A M ULTIMEDIA T EAM The project manager is responsible for: – The overall development, implementation, and day-to-day operations of the project – The design and management of a project – Understanding the strengths and limitations of hardware and software – Ensuring people skills and organizational skills – Conveying information between the team and the client

8. P ROJECT M ANAGER Center of the action Responsible for overall development and implementation for project and day to day operation Budgets, schedules, creative sessions, time sheets, illness, invoices, team dynamics. 2 major areas of responsibilities design management understand strengths and limitations of hardware and software people skills and organizational skills

9. R OLES AND R ESPONSIBILITIES IN A M ULTIMEDIA T EAM Project Manager Mark Williams Production of a CD-ROM reference guide at Microsoft involved a core team headed by project manager Mark Williams, along with additional specialists, technicians, and assistants, who were brought on board as needed.

10. R OLES AND R ESPONSIBILITIES IN A M ULTIMEDIA T EAM ( CONTINUED ) Multimedia designer – This team consists of: – Graphics designers, illustrators, animators, and image processing specialists who deal with visuals, thereby making the project appealing and aesthetic – Instructional designers, who make sure that the subject matter is presented clearly for the target audience

11. R OLES AND R ESPONSIBILITIES IN A M ULTIMEDIA T EAM ( CONTINUED ) Multimedia designer – This team consists of: – Interface designers, who devise the navigational pathways and content maps – Information designers, who structure content, determine user pathways and feedback, and select presentation media

12. R OLES AND R ESPONSIBILITIES IN A M ULTIMEDIA T EAM ( CONTINUED ) Multimedia Designer Kurt Andersen Kurt Andersen is an instructional designer and was a senior designer at the George Lucas Educational Foundation, where he designed multimedia prototypes for middle school math and science curricula.

13. M ULTIMEDIA D ESIGNER look and feel of a multimedia project should be pleasing, aesthetic, inviting and engaging instructional designer shift point of view to be empathetic with end users

14. R OLES AND R ESPONSIBILITIES IN A M ULTIMEDIA T EAM ( CONTINUED ) An interface designer is responsible for: – Creating a software device that organizes content, allows users to access or modify content, and presents that content on the screen – Building a user-friendly interface

15. R OLES AND R ESPONSIBILITIES IN A M ULTIMEDIA T EAM ( CONTINUED ) Interface Designer Nicole Lazzaro Nicole Lazzaro is an award- winning interface designer with XEODesign in Oakland, California, and teaches interface design at San Francisco State University’s Multimedia Studies Program. She spends her days thinking of new ways to design multimedia interfaces that feel more like real life.

16. I NTERFACE D ESIGNER interface provides control to the power who use it make sure user does not get left out good ID will create a product that rewards exploration and encourages use project should maintain visual consistency navigation, icons, screen elements knowing authoring system is crucial

17. W RITER they create character, action, point of view and interactivity they write proposals, script for voice over and actors’ narration they write text screens to deliver messages and develop characters designed for an interactive environment multimedia writing is different from writing a film or video script

18. R OLES AND R ESPONSIBILITIES IN A M ULTIMEDIA T EAM ( CONTINUED ) Writer Domenic Stansberry Domenic Stansberry is a writer/designer who has worked on interactive multimedia dramas for commercial products. He has also written for documentary film and published two books of fiction.

19. V IDEO S PECIALIST maybe 1 person and 1 camera/camcoder responsible for an entire team of videographers, sound technicians, lighting designers, set designers, script supervisors, production assistants and actor. Must be a seasoned professionals  managing all phases of production from concept to final edit. Understand the potentials and limitations of the medium affect video production : get the most out of it Decide whether to build sets or shoot in front of a blue screens Experts in editing  software and machine

20. R OLES AND R ESPONSIBILITIES IN A M ULTIMEDIA T EAM ( CONTINUED ) A video specialist needs to understand: – The delivery of video files on DVD, or the Web – How to shoot quality video – How to transfer the video footage to a computer – How to edit the footage down to a final product using a digital nonlinear editing system (NLE)

21. R OLES AND R ESPONSIBILITIES IN A M ULTIMEDIA T EAM ( CONTINUED ) Video Specialist Oliver Streuli Oliver Streuli has worked as a post- production editor on several Hollywood productions (Silence of the Lambs, Family Man, and Rush Hour 2). He currently works in Switzerland, where he specializes in post-production of commercials, corporate marketing and educational videos, and broadcast programming.

22. A UDIO S PECIALIST Person who make a multimedia program come alive Designing and producing music, voice-over, narrations and sound effects. Help from composer audio engineer recording technicians Responsible for locating and selecting suitable music and talent, scheduling recording sessions, digitizing and editing recorded material into computer files.

23. R OLES AND R ESPONSIBILITIES IN A M ULTIMEDIA T EAM ( CONTINUED ) An audio specialist is responsible for: – Locating and selecting suitable music talent – Scheduling recording sessions – Digitizing and editing recorded material into computer files

24. R OLES AND R ESPONSIBILITIES IN A M ULTIMEDIA T EAM ( CONTINUED ) Audio Specialist Chip Harris Chip Harris studied trumpet and electronic music composition at the Peabody Conservatory of Music, and he has worked with the noted composer Jean Eichelberger Ivy. He has recorded releases on major and independent labels, including Atlantic, RCA, and Warner Brothers; has composed music for CD-ROM titles for Virgin Games, Accolade, and E-greetings; and has created soundtracks for Clio and Joey award-winning spots.

25. M ULTIMEDIA P ROGRAMMER Integrates all the multimedia elements of a project into a seamless whole using an authoring system or programming language. Range from coding simple displays of multimedia elements  controlling peripheral devices E.g: Lingo, Java, C++, ActionScript Has ability to quickly learn and understand systems Programmer will build extensions to the authoring and presentation suite in order to add the desired capacity/effect Delivering quality programming on tight schedule

26. R OLES AND R ESPONSIBILITIES IN A M ULTIMEDIA T EAM ( CONTINUED ) A multimedia programmer, also called a software engineer: – Integrates all the multimedia elements into a seamless project, using authoring systems or a programming language. – Writes codes for the display of multimedia elements, and to control various peripheral devices. – Manages timings, transitions, and record keeping.

27. R OLES AND R ESPONSIBILITIES IN A M ULTIMEDIA T EAM ( CONTINUED ) Multimedia Programmer Hal Wine Hal Wine is a programmer familiar with both the Windows and Macintosh environments. In his many years of experience, he has worked in most of the important areas of computing and for many of the leading computing companies.

28. P RODUCER Interact with all levels of management, network teams and development teams to provide efficient project solutions Managing documents and developing web projects

29. R OLES AND R ESPONSIBILITIES IN A M ULTIMEDIA T EAM ( CONTINUED ) Multimedia producer for the Web: – Web site producers put together a coordinated set of pages for the Web. – They also co-ordinate updates and changes.

30. R OLES AND R ESPONSIBILITIES IN A M ULTIMEDIA T EAM ( CONTINUED ) Producer Kevin Edwards Kevin Edwards is Senior Multimedia Producer for CNET, a publicly traded media company that integrates television programming with a network of sites on the World Wide Web.

31. Team Members should: Join in group activities Be creative Open to change Stay alert Keep the vision in mind The Team Culture is Everyone working together to achieve the task Respect for each other’s skills A sharing of success and failures Mutual support when needed

32. Clients MM Novice (has not seen any MM products) Some Experience (know what it is) Experienced (have worked on a project before) Those who think they are experts !!

33. Client & End-User Client is the person with the funds End-User is the person who will be using the product Testing should be done by: Novice Client End-Users

34. The diverse skills required to create a multimedia project are called the multimedia skill set. Team building refers to activities that help a group and its members function at optimal levels of performance. Roles and responsibilities are assigned to each team member in a multimedia project. Summary