1. Types of Data Levels of Measurement

2. Basic Business Statistics, 11e © 2009 Prentice-Hall, Inc.. Chap 1-2 Basic Vocabulary of Statistics VARIABLE A variable is a characteristic of an item or individual. DATA Data are the different values associated with a variable. OPERATIONAL DEFINITIONS Data values are meaningless unless their variables have operational definitions, universally accepted meanings that are clear to all associated with an analysis.

3. Basic Business Statistics, 11e © 2009 Prentice-Hall, Inc.. Chap 1-3 Population vs. Sample PopulationSample Measures used to describe the population are called parameters Measures computed from sample data are called statistics

4. Basic Business Statistics, 11e © 2009 Prentice-Hall, Inc.. Chap 1-4 Types of Variables  Categorical (qualitative) variables have values that can only be placed into categories, such as “yes” and “no.” They are not numbers.  Numerical (quantitative) variables have values that represent quantities. They are numbers.

5. Types of Variables  Categorical (qualitative) variables have values that can only be placed into categories. e.g. When do you buy a newspaper? M T W Th F Sa Su e.g. Do you have a driving licence? Yes No  Numerical (quantitative) variables are numbers. e.g. How many magazines do you buy a week? e.g. How long have you had a driving licence? e.g. How tall is the building?

6. Basic Business Statistics, 11e © 2009 Prentice-Hall, Inc.. Chap 1-6 Types of Data Data CategoricalNumerical DiscreteContinuous Examples: Marital Status Political Party Eye Colour (Defined categories) Examples: Number of Children Defects per hour (Counted items) Examples: Weight Voltage (Measured characteristics)

7. More Types of Data Cross Sectional Data Cross Sectional Data Data giving a situation at one moment in time Data giving a situation at one moment in time Time Series Data Time Series Data Gives values of same variable (measured or counted) at different points in time Gives values of same variable (measured or counted) at different points in time

8. More Types of Data Cross Sectional Data Cross Sectional Data Data giving a situation at one moment in time Data giving a situation at one moment in time e.g. Destination of full-time first degree graduates Time Series Data Time Series Data Gives values of same variable (measured or counted) at different points in time Gives values of same variable (measured or counted) at different points in time e.g. Economic activity and inactivity of young people

9. Basic Business Statistics, 11e © 2009 Prentice-Hall, Inc.. Chap 1-9 Levels of Measurement- Numerical Data  A ratio scale is an ordered scale in which the difference between the measurements is a meaningful quantity and the measurements have a true zero point.  An interval scale is an ordered scale in which the difference between measurements is a meaningful quantity but the measurements do not have a true zero point.

10. Basic Business Statistics, 11e © 2009 Prentice-Hall, Inc.. Chap 1-10 Interval and Ratio Scales

11. Basic Business Statistics, 11e © 2009 Prentice-Hall, Inc.. Chap 1-11 Levels of Measurement- Categorical Data  A nominal scale classifies data into distinct categories in which no ranking is implied. Categorical Variables Categories Personal Computer Ownership Type of Stocks Owned Internet Provider Yes / No Microsoft Network / AOL/ Other GrowthValueOther

12. Basic Business Statistics, 11e © 2009 Prentice-Hall, Inc.. Chap 1-12 Levels of Measurement- Categorical Data  An ordinal scale classifies data into distinct categories in which ranking is implied Categorical Variable Ordered CategoriesService Excellent, Good, Fair, Poor Product satisfaction Satisfied, Neutral, Dissatisfied Size Extra large, Large, Medium, Small Standard & Poor’s bond ratings AAA, AA, A, BBB, BB, B, CCC, CC, C, DDD, DD, D Student Grades A, B, C, D, F