1. MAILER PILOT – PROGRAM OVERVIEWMY USPS MAIL 1 Informed Delivery  Mailer Pilot Test  DRAFT Program Overview October 2015 ™

2. MAILER PILOT – PROGRAM OVERVIEWMY USPS MAIL Informed Delivery - Pilot Overview  New consumer facing service that enhances hardcopy mail delivery Provides consumers images of their daily mail Integrates direct mail and digital marketing channels, providing multiple impressions and the potential for interactivity  Currently being piloted in Northern VA  Expansion in New York Metro Area in the fall of 2015 2 ™

3. MAILER PILOT – PROGRAM OVERVIEWMY USPS MAIL Informed Delivery– Benefits Consumer Subscribers see important mail before delivery They can take action even before the actual mail piece arrives The entire household can have a quick view of incoming mail - so they don’t miss anything intended for them 3 Mailer Generate multiple impressions from a single channel Engage users and drive site traffic through interactive digital content The intended recipient sees their mail, even if they are traveling or they get home after the mail has been sorted ™

4. MAILER PILOT – PROGRAM OVERVIEWMY USPS MAIL Informed Delivery– Northern Virginia Pilot  Informed Delivery images are delivered each morning  ZIP Code locations: 201, 220-223, 226-227 Approx. 7500 active recipients  Images are static except during active response testing Tested 3 scenarios Mail piece only Mail piece with static scanned image Mail piece with interactive scanned image 4 ™ ™

5. MAILER PILOT – PROGRAM OVERVIEWMY USPS MAIL Informed Delivery – Comparisons/Results > 2.0 X RESPONSE INCREASE Direct Mail + My USPS Mail 1.4X RESPONSE INCREASE Direct Mail + Email + Web 1.3X RESPONSE INCREASE Direct Mail + Email 2% RESPONSE Direct Mail “…this service is absolutely brilliant…. I didn't know I needed this…“ www.. @ @ Note: 2% response rate is provided as an example for comparison purposes. The 1.3x and 1.4x are quoted from industry standards. The 2.0x response rate is from actual data from USPS internal testing. Response rates can vary by creative. ™

6. MAILER PILOT – PROGRAM OVERVIEWMY USPS MAIL Consumers like Informed Delivery How often do you check and view your My USPS Mail notifications? Every Day89% Whenever they arrive4% 2-4 times per week5% Once per week0.4% Rarely or never0.3% Other0.8% 93% check their alerts every day/whenever they arrive 92% are likely to continue using the service Will you want to continue to receive My USPS Mail notifications if it becomes an official USPS service? Very likely80% Likely12% Moderately likely5% Slightly likely1% Unlikely1% “I am 96 years of age and having this info early in the day means a lot to me.” Note: due to rounding, totals may not add up to 100%. ™ ®

7. MAILER PILOT – PROGRAM OVERVIEWMY USPS MAIL Informed Delivery – NY Metro Pilot: Phase 1  Informed Delivery images delivered via email each morning  ZIP Code locations: 066, 069, 100-119 Recruiting in progress for recipients  Capability for supplemental, linked content will be available Capabilities will be extended to Northern Virginia  Operational data will be provided to mailers Open and click-through rates 7 ™ ™

8. MAILER PILOT – PROGRAM OVERVIEWMY USPS MAIL Informed Delivery – NY Metro Pilot: Phase 2  Informed Delivery images delivered via email daily before 9 am ET  Consumer portal available in MyUSPS.com in addition to email  Capability to replace scanned images with mailer provided images  Possible inclusion of flat sized mail 8 “This is awesome! I travel a lot, and this helps me stay on top of things.” ™ ®

9. MAILER PILOT – PROGRAM OVERVIEWMY USPS MAIL General Participation Criteria  USPS is looking for Mailers to help test new functionality Must be willing to work closely with USPS throughout the testing process Be willing to send at least one letter-sized test mailing in participating ZIP Code locations in November 2015 – March 2016 Use a USPS provided list of My USPS Mail users for test mailing Have mailing that is designed to drive traffic to a website so response rates can be tracked 9 ™ ™

10. MAILER PILOT – PROGRAM OVERVIEWMY USPS MAIL Interested in Participating? 10 My USPS Mail Contacts: Bob Dixon Director, Product Technology Innovation robert.e.dixon3@usps.gov Matthew Holben Manager, Strategic Accounts (National) matthew.m.holben@usps.gov ™

11. MAILER PILOT – PROGRAM OVERVIEWMY USPS MAIL 11 Thank you.