1. Charlotte County First Quarter 2015 Tourism Presented to: Charlotte Harbor Visitor and Convention Bureau Research Data Services, Inc. July 16, 2015

2. Charlotte County OccupancyADR 2014201520142015 January63.2%74.4%$86.98$89.47 February80.585.7110.59125.19 March83.086.5119.73133.23 Q1 Average75.6%82.2%$105.77$115.96 Smith Travel Research Occupancy Q1 2015 (Jan. – Mar.)

3. Key Visitor Metrics Q1 2015 (Jan. – Mar.) (Overnight Visitors Staying in Charlotte County Commercial Lodgings) Q1 2014: 113,600 people Q1 2015: 125,700 people Percent  :+10.7% Estimated Number of Visitors Q1 2014: $104,443,800 Q1 2015: $122,352,700 Percent  :+17.1% Estimated Direct Expenditures Q1 2014: $159,276,800 Q1 2015: $186,587,900 Percent  :+17.1% Total Economic Impact

4. Key Visitor Metrics Q1 2015 (Jan. – Mar.) (Overnight Visitors Staying in Charlotte County Commercial Lodgings) Q1 2014: 2.8 people Q1 2015: 2.7 people Average Immediate Party Size Q1 2014: 6.7 nights Q1 2015: 6.6 nights Average Length of Stay in Charlotte Q1 2014: $2,574.32 Q1 2015: $2,628.10 Average Party Budget

5. Visitor Origin Distribution Q1 2015 (Jan. – Mar.) Q1 2014 Q1 2015

6. Top Domestic DMA’s Q1 2015 (Jan. – Mar.) Rank Order Tampa/St. Petersburg 1 Boston 2 Ft. Myers/Naples 3 Chicago 4 New York 5 Detroit 6 Greater Orlando Area 7 Philadelphia 8 Atlanta 9 Cleveland 10

7. Destination Choice Factors Q1 2015 (Jan. – Mar.) -- Volunteered Multiple Response Q1 2015 Friends/Family in Area29.5% Previous Visit18.6 Gulf/Beach11.6 Affordable8.5 Close to Home/Convenient7.8 Recommendation/Word of Mouth7.0 Not Congested/Unspoiled6.2 Weather4.7

8. Purpose of Trip (Multiple Response) Q1 2014Q1 2015 Vacation/Getaway93.1%92.0% To Visit with Friends/Family26.429.8 Family Events11.49.6 A Golf/Tennis Trip10.79.3 A Fishing Trip8.48.9 Eco/Nature Trip--5.7 A Kayaking Trip4.65.3 A Boating Trip5.54.7

9. Types of Websites Consulted for Travel Information (Multiple Response) Q1 2014Q1 2015 Hotel Websites 54.8%50.6% Review/Rating Sites (i.e., Trip Advisor, Yelp, etc.) 45.346.6 Destination Sites 50.845.8 Airline Websites 40.538.8 Booking Sites (i.e., Travelocity, Expedia, etc.) 38.438.2 Mapping Sites (i.e., Map Quest, Google Maps, etc.) 28.931.6 Rental Car Websites 28.626.3 Restaurant Websites 26.325.0 Daily Deal/Coupon Sites (i.e., Groupon, Living Social, etc.) 17.219.0 Social Networking Sites (i.e., Facebook, Twitter, etc.) 16.815.2

10. Booked on the Internet for Trip (Prompted) Q1 2014 Q1 2015

11. Charlotte Messaging Q1 2014Q1 2015 Seen/Read/Heard Charlotte Message 44.6%45.5% Influenced (Base: Resp. who saw/read/heard msg.) 74.770.0

12. How Visitors Travel to Charlotte

13. Airports Deplaned (Visitors who flew)

14. Repeat Charlotte County Visitation First Time Visiting Florida: Q1 2014: 2.4% Q1 2015: 1.8% First Time Visiting Florida: Q1 2014: 2.4% Q1 2015: 1.8%

15. How First Learn About Charlotte (Multiple Response) Q1 2014Q1 2015 Recommendation65.3%67.2% Internet35.638.8 Brochure/Visitor Guide16.320.2 Magazine/News Story9.58.6

16. Type of Lodging Used

17. Party Composition (Multiple Response) Traveling with Children/Young Adults: Q1 2014: 19.0% Q1 2015: 17.9% Traveling with Children/Young Adults: Q1 2014: 19.0% Q1 2015: 17.9%

18. Activities Enjoyed in Area (Multiple Response) Q1 2014Q1 2015 Dining Out85.2%88.4% Beach83.384.2 Relaxing83.980.4 Walking on the Beach69.068.4 Pool59.262.5 Swimming58.553.4 Shopping55.253.2 Reading54.851.8 Shelling46.442.4 Visiting with Friends/Relatives35.734.6 Fishing29.525.9 Bars/Nightlife16.722.3 Boating14.917.9 Golfing16.515.2 Spring Training Baseball14.311.8

19. Satisfaction/Plan to Return Plan To Return Q1 2014: 91.7% Q1 2015: 92.1% Plan To Return Q1 2014: 91.7% Q1 2015: 92.1%

20. Demographics Q1 2014Q1 2015 Average Age53.2 years54.2 years Median Household Income $92,459$97,630

21. Charlotte Comments: Q1 2015 It's a beautiful locale, just a short ride from home. Affordable beachfront accommodations. It's a great family vacation place. Lots to do. Really clean, quiet, picturesque. Old Florida – great, quiet place. Can't package anything this nice. Great choice! So glad we found this gem. Quiet, but still fun. Great clubs. Better sharks’ teeth here than Venice. Great beach. Just private enough. Prices are good; view is stunning. Love the natural beauty and pristine beaches. It's a tropical paradise -- a vacation you won't forget. Close to the Winter baseball teams training sessions.

22. Thank You!!