1. April 10, 2008 Health Information And Programs For Your Patrons Roberta Craig, MLIS Munson Community Health Library

2. Objectives:  learn how to start a speaker’s series  become familiar with quality health internet resources

3. Starting a Speaker’s Series  Selecting Topics  Selecting Speakers  Planning & Marketing  Follow-up

4. Selecting Topics Know your patrons What are the “Hot Topics”? Think “Outside the Box” Dust off the old rolodex Networking/word of mouth

5. Selecting Speakers  Organizations  Evaluating potential speakers

6. Organizations Health related: Hospital (marketing) Health Dept. Local chapters of National groups Gyms/fitness ctrs Dietitians/cooks Colleges Non-Health related:  Museums  Art, theatre, music  Television stations  Environmental orgs

7. Evaluate Potential Speakers With an organization? (.edu,.gov,.org, or.com) Credentials/References/Education? “Google” their name Do they have a website? BEWARE of the “.COM” types!!

8. Planning & Marketing Speaker Letter Quarterly program newsletter/brochure Program flyers Postcards Marketing strategy Early planning!!! Final prep & follow-up: Call speaker 1-2 days prior Program evaluation

9. Summary for Success: Topics are fresh and timely Topics meet a community need Speakers are carefully selected Planning is done early Marketing is strategic Final prep with speaker Evaluate your programs

10. Munson Community Health Library

11. www.speedbump.com/images/librariansm.jpg

12. Munson Community Health Library According to the Institute of Medicine, nearly half of all American adults (90 million people), have difficulty understanding and using health information. Literacy skills are the strongest predictor of an individual’s health status.

13. Munson Community Health Library What information resources are available?  Health care professionals  Health Information Professionals  Consumer Health and PublicLibraries  Internet  News reports

14. Munson Community Health Library Start your search at a credible ‘portal’  Medlineplus.gov – National Library of Medicine  Mel.org – Michigan Electronic Library  FDA, CDC, AHQR – government agencies

18. http://medlineplus.gov

23. http://familydoctor.org/online/famdocen/home.html

25. http://www.medscape.com

27. Webmd.com

28. http://www.worcestershirehealth.nhs.uk/Internet_Library/WFPCT_docum ents/Public/Cartoon-1.jpeg.jpg