1. Open Houses That Produce Results

2. Why Open Houses?  Emailing  Door Knocking  Distribution  Phone Calling  Mailing Marketing system that builds on Multiple Prospecting Techniques

3. Prospecting Menu Sphere of Influence Emailing Geographic Farm Demographic Farm Open House Direct Mail FSBO Expired Contact Advertising Cold Calling Door Knocking Customer Service Time Personal Promotion Social Media

4. 11 days before (Wed)  Familiar Property  Familiar Neighborhood  High Traffic Select the property YOU want to hold open

5. 11 days before (con’t) Consider additional agent to assist Confirm with Listing Agent Prepare Advertising Send to Ad Coordinator Know regulations regarding permits, flags and balloons

6. 10 days before (Thurs) Select Area(s) to Invite  Surrounding Neighborhood  Lower Priced Area that would move up to this property  Your Prospects  Your Sphere of Influence

7. 10 days before (con’t) Determine Marketing Piece(s)  Invitation  Flyer  Door Hanger Create or Order  E-Flyer

8. 9 days before (Fri) Preview Property Preview Comparable Properties  Active  Contingent (if possible) Preview Neighborhood Properties

9. 6 days before (Mon) Mail Invitations Install Open Sunday Rider Door Knock  Invitations  Door Hangers

10. 5 Days before (Tues) Have Escrow Prepare Buyer Closing Costs Assurance Mortgage prepare Financing Flyer Order Water bottles Continue Marketing Efforts that you selected

11. 4 Days before (Wed) Collect Local Area Information Chamber of Commerce School District Association of Realtors  Schools  Shopping  Parks  Transportation

12. 4 days before (con’t) Start the process over for the next Open House Prepare E-Flyer as Open House  Personalized with your name (if not your listing)  Make copies  Email to SOI, Prospects

13. 3 Days before (Thurs) Prepare Handouts for Open House  Copy of E-Newsletter  Local Information Check comparable properties  Availability/Status  Open same day?

14. 2 days before (Fri) If using laptop, prepare slide show of comparable and or neighborhood properties Prepare, Personalize, Print Active Comparable Listings from MLS as handout

15. 1 day before (Sat) Add to Craigslist as an Open House  The later in the day the better to get better placement when searched Social media Posting

16. Open House Day  Gather Information to Take  Flyers  Business Cards  Local Information  Name Tag  Comparable Information  Guest Book or Registry  Laptop Check advertising to be aware of other open houses in the area

17. Open House Day Stop at the Market  Buy a bag of ice  Put in kitchen sink with water bottles from Assurance Mortgage  Dry Candy/Mints  Flowers  Gift Card for Drawing ($25)

18. Open House Day Arrive in time to set up Go to the home FIRST!  Prepare home for showing  Get seller’s permission  A/C or Heat  Fireplace  Candles or Air Freshener  No Animals!! No Land Mines  Lights On, Drapes Open

19. Open House Day (con’t) Put note on door…back in xx minutes Go to furthest point out and place open house signs  Often consumers will follow you to the house…and you’re ready!

20. Actual Open House Wear your name tag Your safety is most important. Be aware of your surroundings and security of the home. Your attitude is key!

21. Guests Arrive Greet them with a warm welcome Ask them to sign the guest registry on your laptop  The seller requests that anyone who wants to see the house please give their name and contact info

22. Ice Breakers Do you live in the neighborhood? How did you find out about this Open House? Are you working with an agent? What size home are you looking for? Have you seen any homes that you’ve liked?

23. During the Open House Have your laptop running a slide show of comparable homes Offer copy of comparable homes that you have personalized with your name, email, websites etc Buyer Broker Agreement…just in case you can sign one up! Buyer Sale Package

24. Your attitude dictates your success Be Positive Be Helpful Listen to them and Learn their needs and wants Provide Premier Service to both the Seller and Buyer

25. Closing the Open House Put a note on the door that you’ll be back in xx minutes Go to the furthest sign out and pick up signs…often there will be someone looking until the last minute, they’ll follow you…again you’ll be ready! Return the home in the condition in which you received it.

26. Closing the Open House (con’t) Leave a note for the seller  Thanking them for the opportunity  Recap Activity

27. Day 1 After the Open House Add Contacts to your Real Living Business Center Contact Manager Contact all guests through whatever means possible  Set the contact up on a campaign  Ask for feedback on the home  Ask for appointment to qualify and get their commitment to you  Offer to show them properties that fit their needs

28. Miscellaneous Thoughts If you are working the open house with another agent  Have a written agreement on how you will be handling the public that attends  Referral?  Split Commission?  If one of you brings the buyer?

29. Miscellaneous Thoughts Consider yourself as putting on a performance:  A buyer or seller may be evaluating you to be their agent  People will look for your enthusiasm, confidence, trust  This is your opportunity to show your Premier Service Attitude