1. Undergraduate Entrepreneurship Association 02/03/2009

2. Business Blueprint Competition When: Sunday 2/15 @ 11:00 am - 2:00 pm Where: Tepper, Simon Auditorium What: Business Plan Competition Who: Any CMU Undergraduate Deadline: Saturday Feb 14 @ 11:59 PM

3. Agenda Jonathan Fingeret Q&A Elements of a Business Plan BBC Format Q&A

4. Jonathan Fingeret J.D., Georgetown University Law Center, 1996 B.A., University of Michigan, 1991 Thorp Reed & Armstrong General Corporate / Mergers & Acquisitions Practice Group

6. Before You Begin What is the plan for? – Personal use – To raise capital – To win a business plan competition Formulate your mission Set a limit on scope The business plan is not meant to be followed

7. Elements of a Business Plan Executive Summary Business Description Market Analysis Action Plan Financials

8. Business Description What is the pain? What is your remedy? How will you make money – Business Structure – Distribution – Competitive advantage This section should be easily motivated! Description Description Market Action Plan Financials Summary

9. Market Analysis Target Market Competition SWOT Competitive Advantage – Product – Price – Place Market Description Market Action Plan Financials Summary

10. Action Plan Watered-down operating plan Timeline of steps Sets discrete objectives to be achieved on specific dates Quantify milestones – “Hire new employees” – “Hire 3 new employees in R&D costing $x” Try to be realistic Action Plan Description Market Action Plan Financials Summary

11. Financials Estimate operating expenses – How much cash do you need to keep the business running? Estimate sales – How will your revenue grow over time? Find break even point – When does cash in = cash out? Financials Description Market Action Plan Financials Summary

12. Executive Summary Do this last, put it first One page, no more, no less. Summarizes the crucial points from each section Focus on the money not the product – Use twice as much space as product description talking financials Summary Description Market Action Plan Financials Summary

13. BBC Details 1 st Place: $100 + Invitation to TVC 2 nd Place: $50 Valuable feedback for everybody Format: Pitching your idea to potential investors Business Attire No team size limit 8 minutes to present 5 minutes Q&A

14. BBC Submissions Due Saturday, February 14 @ 11:59 PM Email to uea@andrew.cmu.edu Subject line “BBC Submission” Include: – Business Plan (.doc,.pdf, etc.) – Name, Year, School, Andrew ID of yourself and all teammates