1. How to sell the right HE service to employers and employees Kim White Chief Executive Intelligent Career Development Ltd

2. or….. Unchaining Higher Education – Part Two ….from concept to commercial reality

3. The Key Steps Market research Infrastructural design Costing and commissioning Promotion and advertising Operational logistics Financial returns

4. Market research Definition of CPPD WMRO Product/service core concept Localised, targeted survey Analysis of data Selection of priorities Product/service offering defined Price sensitivity – value for money

5. Infrastructural design Pedagogy Learning media IT platform Quality assurance Financial framework - charging Registration Student support

6. Costing & commissioning Price drives cost – affordability and worth Cost components of development Cost components of delivery Research of specific markets Distillation of needs Selection of source for solution Specification of solution

7. Promotion & advertising Brand specification Overall promotional strategy B2B and B2C Channels and media Pitches, messages, slogans Placement and timing Copy and images Monitoring

8. Operational logistics Sourcing of supply Service level agreements Pilots Commercial launch Feedback, evaluation and refinement Repeat delivery – business-as-usual Repeat business – loyalty Customer service standards - charter

9. Financial returns Gathering payments Distribution of revenues Cost drivers and controls Cash flow forecasts Profit projections Reinvestment and growth Expectations v reality – budget v actual Non-cash gains – reputation, goodwill and intellectual property

10. www.intelligent-career-development.com 0800 953 5351