1. Chapter 9—Basic Components of Memory

2. Basic Terms Memory = ability to recall information that has previously been learned Storage = putting new information in memory (storage) Retrieval = finding information that was previously learned (digging through file cabinets)

3. Memory 3 types of memory—sensory, short, & long Sensory register Short-term or working memory Long-term memory Input Lost Lost?

4. Sensory Memory Holds incoming information long enough for brain to start preliminary processing All information stays with us for very brief time

5. Afterimages Afterimages are one way that we can examine the sensory memory Look very carefully at the next slide—stare at the dot in the center for about 30 seconds After 30 seconds, the picture will disappear and be replaced by a blank slide Notice what you see on the blank slide

8. Pay close attention to the dot in the center of the slide After I click off this slide, the dot will remain on screen for 4 seconds. Then, the dot will disappear and an array of 12 letters—4 letters each in 3 rows—will appear at the center of the slide for a fraction of a second After the array disappears, write down as many letters as you can recall

10. T M B G L F W S B Z N H

12. T M B G L F W S B Z N H How many did you remember? Here is the array in its original place on the slide Most people remember only about 1/3 of the letters when asked to report them all

13. Characteristics of sensory memory Capacity –Unlimited—consider the flag picture Duration –Very brief Visual (vision) = approximately ½ second Auditory (hearing) = approximately 2-3 seconds

14. Moving information from sensory memory to working memory Attention processes are very important Memory is highly dependent on attention Often times, one reason that you can’t remember is due to the fact that you haven’t paid attention to them

15. Capacity of short term memory Very limited Magical number 7, plus or minus two People can usually hold 5 to 9 things in memory at one time Grouping together objects increases amount of information

16. Overloading the capacity of Short Term Memory Often overloaded because of its limited capacity Too much information presented at once— over seven items in a few seconds duration Information too difficult—complexity of information takes up processing

17. Chunking: Extending WM Capacity Which list of letters is easier to remember? CFKIBGAIB C I AF B IK G B DoneReady DoneReady

18. Chunking: Extending WM Capacity By combining items into meaningful “chunks,” we use fewer slots of WM CFKIBGAIB 9 slots of WM CIAFBIKGB 3 slots of WM

19. Control Processes in Short Term Memory Organization –Chunking is one way –memory? Retrieval –How much info is stored?

20. Long-term memory : Storage Compare Long-Term Memory to Storing files in a cabinet

21. Construction in LTM storage LTM is not like a computer memory or video Builds multiple lines to retrieve information Perceptions (predicting, thinking before it actually occurs) add to our memory

22. Illusions When perception does not accurately represent the world

23. Illusions When perception does not accurately represent the world

24. How long-term memory processes interfere with perception On the next slide, name the colors of the ink as quickly as possible

25. How long-term memory processes interfere with perception On the next slide, name the colors of the ink as quickly as possible

26. RED BLACK PINK GREEN RED PINK BLUE PINK RED BLACK BLUE RED GREEN BLUE BLACK PINK RED BLUE GREEN PINK

27. On the next slide, name the colors of the ink as quickly as possible

28. GREEN BLUE RED BLUE BLACK RED GREEN BLACK RED GREEN BLACK BLUE RED PINK GREEN RED BLUE RED BLUE GREEN BLACK PINK RED BLUE

29. Factors that affect LTM storage Short Term Memory Prior knowledge Expectations Repeating

30. Sponge