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Copyright © 2013, 2010, 2007 Pearson Education, Inc. All Rights Reserved.
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Communication and New Technologies This multimedia product and its contents are protected under copyright law. The following are prohibited by law: any public performance or display, including transmission of any image over a network; preparation of any derivative work, including the extraction, in whole or in part, of any images; any rental, lease, or lending of the program. PowerPoint™ Presentation by: Lauren Amaro Arizona State University Chapter 14
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Copyright © 2013, 2010, 2007 Pearson Education, Inc. All Rights Reserved. The importance of new media What are new media? How does new media affect our communication choices? New media and the individual The individual, communication technology, and society Ethics and new media Improving your mediated communication skills
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New media are pervasive Understanding them can help professionally and personally They are commonly used for ◦ Connecting with others ◦ Searching for information ◦ Entertainment ◦ Financial transactions
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Computer mediated communication ◦ Exchange between 2 or more people ◦ of messages carried through an intervening system ◦ of digital electronic storage & transmission Current interests in CMC include ◦ Social networking sites ◦ MMOGs
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Filtering of nonverbal cues Understanding the impact of filtering: Social presence theory ◦ Feelings of psychological closeness or immediacy Media richness theory
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Asynchronicity ◦ Convenient ◦ Absent present ◦ Awareness of message reception
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Copyright © 2013, 2010, 2007 Pearson Education, Inc. All Rights Reserved. Most people use social media to expand their relationships Social networking theory - the more people are connected to each other, the more intensely they are likely to communicate using various media
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Anonymity ◦ Informative aspect of the identity ◦ Group norms ◦ Spam ◦ Spoofing ◦ Phishing ◦ Cyberbullying Pseudoanonymity – false identity
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Copyright © 2013, 2010, 2007 Pearson Education, Inc. All Rights Reserved. Friendships ◦ Field of availables ◦ Hyperpersonal relationships Romantic Relationships ◦ Finding similar others ◦ Getting past the gates ◦ Achieving intimate exchanges
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Copyright © 2013, 2010, 2007 Pearson Education, Inc. All Rights Reserved. Work relationships ◦ Status leveling ◦ Monitoring
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Power, access, and the digital divide ◦ Who has access? Cultural capital ◦ Why aren’t people online? Technocapital Globalization and the digital divide
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Copyright © 2013, 2010, 2007 Pearson Education, Inc. All Rights Reserved. Mental access Material access Skills access Usage access
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Copyright © 2013, 2010, 2007 Pearson Education, Inc. All Rights Reserved. Consider how you present yourself online Do no harm ◦ Maintain your own privacy and that of others Consider the appropriateness of your message to a CMC or FtF context
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Send e-mail only to those who will want or need to use it Give your e-mail a context and subject Check your spelling carefully
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Copyright © 2013, 2010, 2007 Pearson Education, Inc. All Rights Reserved. Be respectful of others’ schedules (don’t call at 2am) Ask permission to use the phone when appropriate Avoid talking where you may be distracting to others Use a lower-than-normal voice Keep conversations short when you are with other people
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Copyright © 2013, 2010, 2007 Pearson Education, Inc. All Rights Reserved. Messages are informal Do not get upset if you do not receive a reply Be aware of tone Consider whether to use slang
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Copyright © 2013, 2010, 2007 Pearson Education, Inc. All Rights Reserved. Use your real name Do not use automation tools Keep tabs on your ratio Maintain privacy Be skeptical when necessary Share other people’s work generously Don’t ask to be retweeted
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Copyright © 2013, 2010, 2007 Pearson Education, Inc. All Rights Reserved. Begin by networking and posting your resume Learn about potential employers Follow up with social media after an interview or a meeting Help others when they have need
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