1. Before you begin, strive to find the answers to these questions… How many hours do you have to sell and how many customers can you serve in an hour? What are your total sales/revenue projections? Is there high demand for your product(s) based upon your research? How many units do you need to sell to break even? How will you efficiently meet this demand given # of people in target market, amount of selling time available and product quantity? What is the profit margin on your product(s)? Will it yield a profit given your fixed expenses (loan, etc.); # of people in target market; amount of selling time available?

2. Student #1: Student #2: Student #3: Student #4: MARKET DAY PROPOSAL for Team/Business Name Logo or pic related to business

3. Team/Business Name LEADERSHIP ORGANIZATIONAL (ORG) CHART Project Manager (Insert Student’s Name) Director of Marketing (Insert Student’s Name) Chief Financial Officer (Insert Student’s Name) Inventory Control Manager (Insert Student’s Name) Identify the roles each group member will be responsible for executing.

4. SWOT ANALYSIS STRENGTHS 1.Strength #1 2.Strength #2 WEAKNESS 1.Weakness #1 2.Weakness #2 OPPORTUNITIES 1.Opportunity #1 2.Opportunity #2 THREATS 1.Threat #1 2.Threat #2

5. MARKETING MIX - PRODUCT PRODUCT PEOPLE PLACE PRICE PROMOTION

6. MARKET DAY – PRODUCT OFFERINGS List the item(s) your group plans to sell during Market Day:

7. MARKETING MIX – PEOPLE & PLACE PRODUCT PEOPLE PLACE PRICE PROMOTION

8. MARKET DAY TARGET CONSUMER PROFILE - Name - Description of personality - Age - Gender - Income level - Disposable income level - Values Insert graphic representation of your target consumer (photo, etc.)

9. RESEARCH Describe your target market: –Specifically, where is it located (PLACE)? Which segment(s) of your market will you target (PEOPLE)? How many people are in your targer market (PEOPLE)?

10. RESEARCH PRIMARYSECONDARY List and describe the primary and secondary methods you used to prove that there is a demand for your product(s) within your target market

11. MARKETING MIX - PRICE PRODUCT PEOPLE PLACE PRICE PROMOTION

12. PRICING STRATEGY Explain your rationale for determining prices on the items that you plan to sell. Item COGS/ Unit Sales Price/Unit DESCRIBE Pricing Strategy Used (keystoning, demand-based, etc.) $$ $$ $$ $$

13. MARKETING MIX - PROMOTION PRODUCT PEOPLE PLACE PRICE PROMOTION

14. MARKET DAY PROMOTION Describe the methods you will use to inform your target market about Market Day and include the frequency and duration: Method #1: Method #2: Method #3:

15. Economics of 1 Unit Definition of One Unit (1 widget, one shirt, etc.) Selling Price per Unit$ (A) COGS Per Unit$ (D) Other Variable Costs Per Unit (outgoing shipping, packaging, commissions) $ (E) Total Variable Costs (D+E)$ (F) Gross Profit Per Unit (A-F)$ 9

16. Selling Price Per Unit$ (A) # of Units Sold (B) Total Sales (A*B) $ (C) Less Variable Costs Total COGS (COGS per unit * B) $ (D) Other Variable Costs (Other variable costs per unit * B) $ (E) Total Variable Costs (D+E) $ (F) Gross Profit (C-F) $ (G) Less Fixed Costs Fixed Costs (market day loan) $ (H) Other Costs (plastic and paper goods) $ (I) Total Fixed Costs (H+I) $ (J) Net Profit (G-J) $ MARKET DAY – ONE DAY INCOME STATEMENT

17. MARKET DAY START-UP INVESTMENT ITEMWHERE WILL I BUY THIS?COST $ $ $ $ $ $ $ ESTIMATED TOTAL START-UP INVESTMENT $ 16

18. Financial Ratio Analysis Return on Investment (ROI) Net profit ÷ Start-up investment X 100 Return on Sales (ROS) Net Profit ÷ Total Income on Sales X 100 Break-Even Units Fixed Costs ÷ Gross Profit per unit

19. Thank you for your consideration of [business name] Slogan