3. HOW TO WRITE A TV COMMERCIAL JINGLE 123 46 7 89 10 5

4. STEP 1: DECIDE WHAT THE COMMERCIAL IS ABOUT! A c a r ? A p a i r o f S h o e s ? A s p e c i a l t r e a t ? 123 46 7 89 5

5. STEP 2: DECIDE WHO THE AUDIENCE IS 123 46 7 89 5

6. STEP 3: DECIDE WHAT TYPE OF MUSIC IS BEST 123 46 7 89 5

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8. STEP 4: NAME THE FEATURES OF THE PRODUCT AND THE WAYS IT WILL BENEFIT SOMEONE. 123 46 7 89 5

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10. STEP 5: CREATE A UNIQUE PHRASE THAT DESCRIBES THE PRODUCT. 123 46 7 89 5

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12. STEP 6: BE SURE IT IS ENTERTAINING AND EASY TO REMEMBER. MAKE IT APPEAL TO THE EYES AND EARS. 123 46 7 89 5

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14. STEP 7: TELL THE AUDIENCE WHAT YOU WANT THEM TO DO. 123 46 7 89 5

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16. STEP 8: TEST YOUR COMMERCIAL. DOES IT GRAB THE VIEWER’S ATTENTION? DOES IT MENTION THE PRODUCT NAME AT LEAST TWICE? 123 46 7 89 5

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18. STEP 9: EDIT, THEN PRACTICE, PRACTICE, PRACTICE! 123 46 7 89 5

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20. STEP 10: PRODUCE YOUR COMMERCIAL 123 46 7 89 5

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