1. The SWOT Analysis of Christian Louboutin China
Group members: 徐堇 黄素莎 吴晓彤 陈婉娜 刘慧 梁菁菁 谢醒聪

2. SWOT ANALYSIS Strength Opportunitis 1)High-end
1)Large quantity demanded
2)Open access environment
3)Consumption level increases
4)Limited purchase channels
1)High-end
2)Professional team
3)Unique style
4)Famous
Threats:
1)Big competition
2) Competitors lower costs
3)Difficulty in brand protection
4) The increasing of potential competitors
Weakness
1)High price
2)High cost
3)Not proprietary brand

3. Strength 1)High-end 2)Professional team
We’d like to provide high-quality product and service for our customers intead of the poor-quality ones,which help us win customer loyalty.
1)High-end
We have a professional team,including experienced marketing team,to ensure our higher profit.
2)Professional team

4. Strength 3)Unique style 4)Famous
Each pair of our shoes has the same color sole, and it’s the logo of our product.It can help those wear our shoes become the spotlight in public and promote status.
3)Unique style
CL was founded in 1992,and now it is famous among elites and the middle class.Besides,it is a symbol of fashion and grace.
4)Famous

5. Weakness
High price
High price leads to smaller target marker and less consumers.
High cost
It costs very much to buy good material and make the promotion,which reduce our profit.
Not proprietary brand
Because we are not proprietary brand,we’re restricted by the parent company very poessibly.

6. 1)Large quantity demanded 2)Open access environment
Opportunities
China is a country with a population of 1.3 billion, so the shoes retail market in China is very large. What’s more, in China , about 48% percent of the population is woman, so the demand for the high-heeled shoes is great.
1)Large quantity demanded
As economic globalization develops rapidly, market environment becomes open, which is able to gain more business around the world.
2)Open access environment

7. 3)Consumption level increases 4)Limited purchase channels
Opportunities
With the rapid development of economy and the increase of income, people will want to buy the high-quality and high-end shoes instead of the cheaper one.
3)Consumption level increases
At present, because there are fewer franchised outlets in China, purchase channels are relatively limited. Ladies intending to buy our shoes need to patronize us.
4)Limited purchase channels

8. 2) Competitors lower costs
Threats
There are many kinds of high-heeled shoes industry in China, high-end types without exception, so the competition of shoes industry is serious.
1)Big competition
Intending to sell out their shoes, competitors will try every means to achieve their goals, like lowering costs.
2) Competitors lower costs

9. Threats
Many merchants consider that our brand is high-end level, in that case, they will produce large quantities fake products to earn more money.
3)Difficulty in brand protection
If we succeed in setting up the shop and making a profit, the potential competitors will increase which can threat us.
4) The increasing of potential competitors

10. Thank You!