1. Company: Sony Pictures Television Month: January 2012 Current monthly revenues/sales (in Brazilian K Real): 6.580 Previous year same month revenues/sales (K Real) : 11.087 Good News/Comments for the month: Issues: Please send us this report by Jan.14 ‘11 (Brazil time)

2. THE FIRM Ad Sales Proposals

3. Period of the project: Janury until August World Premiere : 19 de Fev 42 Teaser Spots 5” 28 Character Bio 5” 14 Premiere Open 5” 1 Open 5" 1 Close 5" 1 Commercial 30" 40 Tune in 5” Regular Season (pre launch) : (Feb, Mar e Apr) 42 Capsules 5” 14 Countdown 5” 49 Making Of 5” 42 Character Bio 5” In Season Activity : (apr a aug) 147 Trivias 5” 147 Tune in 5” 147 Thematic Capsules 5” 14 Season Finale Countdown FDT 5” Support Media (tbd) 91 Commerciail 30" - Ros Sponsorship - 5 months (April to August): Shedule*: Premiere: Prime Time| Rerun: 3 exhibition - Prime | 1 exhibition Afternoon| 1 exhibition late night Commercial delivery : : 1 open 5” + 2 commercials 30" + 1 close 5” + 40 tune in 5” avulsas mensais TV Proposal

4. ROS Display Ads (728x90, 300x250 and 160x600) + Show Page Display Ads Roadblock (728x90 and 160x600) + Background Shows page Takeover Static clients brand on background art + Homepage Takeover sponso r Digital Sponsorship Proposal Full-length 2h pilot (Streaming for1 week after linear premiere) Character Profiles 30min Making of Special Custom Content (sneak peeks, interviews) Video show page Takeover sponso r

5. Static Display Ad Clients Brand Exposure (120x60 JPEG/GIF) Timeline Mock-up Non approved layout Bridges McDeere’s story from the novel to the TV series. Provides a guidepost for viewers to navigate through flashbacks. Can evolve over the course of the season. Digital Sponsorship Proposal “Who is Mitch McDeere?” An interactive product that uses video to illustrate the many facets of Mitch McDeere’s life Scheduled to launch as a pre-promotion 5 weeks leading up to the premiere of “The Firm”. Static Display Ad – Client’s Brand Exposure (120x60 JPEG/GIF) Game Timeline

6. SPT Networks