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Published byShana Harvey Modified over 9 years ago
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0 November 2010 Ad on Pause Ad on Pause is a premium placement that is presented to the user whilst in a highly engaged state. Upon pausing the show they are watching, whether in full screen or reduced screen the ad will appear. This is a very effective ad placement that leverages the users pausing action to deliver a timely message and powerful engagement.
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1 Ad On Pause has all the benefits of TVNZ Ondemand & more Benefits of TVNZ Ondemand Advertising A more engaged ‘lean forward’ viewing experience vs the traditional ‘sit back’ experience Less advertising clutter and premium break positioning Previously unaffordable positioning within key premium content No ad avoidance Ability to not only reach a highly engaged viewer, but reach them while they take a break on TVNZ Ondemand. Opportunity for Advertisers Lead the advertising market by testing a brand advertising or call to action campaign to highly engaged viewers in the Ad on Pause Space. Ad On Pause – The Benefits
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2 Ad On Pause Packages* Targeting Key Programmes Package $7,500 plus gst 78,950 rectangle display ad impressions targeted to key programmes Ratecard Value $8,760 Run of Ondemand Programmes Package $7,500 plus gst 100,000 rectangle display ad impressions running run of programmes on TVNZ Ondemand. Ratecard Value $8,400 *Digital TOT discounts apply & less agency commission Display Rectangle appears as viewers pause TVNZ Ondemand. Ad Unit 300 x 250
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