1. Pearl & Dean The Cinema Audience & Their Cars

2. The Cinema Audience & Cars 39% are the main driver 21% are the main decision maker in model choice 33% share the choice with partner On average cinema goer spends 3.7 hours / week travelling by car Source: TGI 2011 Base all medium and heavy users of cinema

3. Word Of Mouth Strong For Cinema Goers When it comes to talking about cars the cinema audience leads the way; Source: TGI 2011 Base all medium and heavy users of media specified % Of Audience

4. Cinema Goers Are An Influential Audience Compared to other media the cinema audience are more likely to persuade others; Source: TGI 2011 Base all medium and heavy users of media specified % Of Audience

5. Source: TGI 2011 Base all medium and heavy users of media specified CinemaTVRadioInternet My car should express my personality (all agree) 17%11%12%16% I would choose a car mainly on looks19%17% 19% My car should get peoples attention11%7%9%10% For cinema goers a car is very much a status symbol and thing to show off; Image Is Key To The Cinema Audience

6. Source: TGI 2011 Base all medium and heavy users of media specified Decision Making Criteria – Car Purchase Top 5 criteria when talking to the cinema audience; –Reliability:25% –Price: 24% –Fuel Consumption:23% –Comfort:21% –Build Quality:18%

7. Pop Quiz – The Best Movie Car Chase Rank in order: Source: July 2008 Pearl & Dean Online Poll – 3000 responses The French Connection BullitThe Italian Job Bourne Identity Batman Begins The RockThe Blues Brothers RoninCasino Royale Goldfinger 94134 824710