1. Valentina Gallo Tommaso Giacchetti ECOMM 2015 - Utrecht The promotion of cycling among students and employee at Università Roma Tre: good practices and critical aspects

2. Rome: a beautiful monumental city … … and a congested metropolitan area Motorisation rate: 741 auto/1.000 ab. (ISTAT 2011) ~ Car dependency for daily commute c c 1

3. c c No proper bike path network & bike services system A new bike plan from the administration An increasing cycling attitude but Bike share 0,4% in 2010  4% in 2011 150 – 170.000 daily commute trips (Roma Servizi per la Mobilità) c c 2

4. Bike share increase: Service and infrastructure investment Cycling culture creation Behavioural change Municipality mobility management Company mobility management c c + c c 3

5. University Roma Tre 1.700 employee38.000 students A polycentric structure 28 buildings located over three different neihgbourhoods c c 4

6. Mobility management at Roma Tre Company Mobility Manager installed since 1998 Over 15 years experience in mobility management strategies c c 5

7. The promotion of cycling at Roma Tre c c 6 A specific focus on the promotion of cycling with dedicated projects and initiatives 1.Bike racks provision in each location safe racks + surveillance 2. Bike racks plan to improve them

8. c c 7 The promotion of cycling at Roma Tre 12 stations + 60 bicycles serving locations with major services > 400 users 3. University bike sharing system

9. c c 8 4. Erasmus in bici@Roma3 The promotion of cycling at Roma Tre Second hand & refurbished bikes given by students and employeee for erasmus students … Your old bike will speak a new language!!!

10. c c 9 30 students 3 faculties architecture, management, engineering tested the use of pedelec in daily travels for 18 months filling a travel diary 5. ELEbici@Roma3 The promotion of cycling at Roma Tre

11. c c 10 The promotion of cycling at Roma Tre … ongoing projects 6. University bike path network within the framework of the municipality bike plan 8. University bike mechanic’s workshop for students and employee 7. Commercial agreement for discounts for buying pedelcs

12. c c 11 The promotion of cycling at Roma Tre 9. Lobbying and promotion of the bicycle culture Member of a network of company MM in Rome Member of a network of national universities MM Thematic conferences & coordinated initiatives i.e. on cycling to work good practices & on insurance coverage for commute by bike

13. c c 12 The promotion of cycling at Roma Tre Good practices Company MM as an interesting field of work Companies as interesting intermediate organizations activate ad hoc projects and initiatives involve ample segments of polpulation cooperate with local authorities and other companies

14. c c 13 Wide range of potential actions The promotion of cycling at Roma Tre Good practices Company services provision. Informationa and sensibilisation campaigns Pilot projects Negotiation with local authorities, transort service providers and companies for dedicated discounts etc.

15. Availability and integration of multiple competences Intermediate and interesting linking organization between public authorities and private companies Students as receptive and stimulating target group c c 14 The promotion of cycling at Roma Tre Good practices Universities as promoter and catalyst organizations

16. c c 15 The promotion of cycling in company Mobility Management Interna barriers

17. c c 16

18. c c 17

19. c c 18

20. c c 19

21. c c 20