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Day 2 November 13, 2009 Bren School of Environmental Science and Management Kate Kokosinski
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Proposal construction Writing strategies Review exercises Confidentiality Editing tips
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Title Executive Summary Problem Statement
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Objective ◦ Ex. “to determine the impacts of breaching on ocean water quality as measured by indicator bacteria concentrations”
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Background ◦ What is known? ◦ What is not known? ◦ Why knowledge needs to be gained (societal importance)?
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Approach/Methods ◦ What are you going to do? ◦ How are you going to do it? ◦ How can you provide evidence that you are prepared to do this?
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Qualifications ◦ Make specific to self or organization ◦ Use evidence to support claims ◦ Include innovative aspects of technology or methodology
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Schedule Budget Budget Justification
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Benefits Statement ◦ Why is the work important? ◦ To whom will it be important? ◦ Is there significance beyond the immediate project?
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Organization Coherence Clarity Conciseness ***Read good writing before you write!
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Take some time to read the first example Discuss in groups of 4-5 Answer questions: 1. What did this author do well? 2. What suggestions do you have to improve this proposal? 3. Do you think this proposal was successful or unsuccessful?
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Organization Background Focus Argument
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Take some time to read the proposal Discuss in groups of 4-5 Answer questions: 1. Do you think this proposal was successful or unsuccessful? 2. How does this example differ from the first? 3. What does the author do effectively?
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Detailed methods Clear descriptions Interesting argument
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Break
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RFP Funding proposal Audience
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Read draft proposal Discuss in groups of 4-5 Answer questions: 1. What is effective about this proposal? 2. What could be strengthened before submission?
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Effective Background Clear direction Numbers Ineffective Undefined acronyms Project schedule Conclusion missing
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Ideas Product/technology Partnerships
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Edit later Read your writing out loud Print your paper when reviewing Peer edit Visit the Communications Center
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Kate Kokosinski kkokosinski@bren.ucsb.edu
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