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1/11/2016 1 EZsmart Jeremy Miller, CEO Pete Perlegos,CTO Oscar Gee, VP Marketing Ryan Tang, CFO Business Plan Presented by EZsmart
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1/11/2016 2 EZsmart Our Company Concept EZsmart Overview Market Information Financial Projections Product Information Objectives and Considerations
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1/11/2016 3 EZsmart EZsmart empowers retailers and suppliers to supply interactive information and instruction manuals to its customers. Our Company Concept
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1/11/2016 4 EZsmart Multimedia Content Provider –Using new and existing technologies –Work with industries to create specific content Ready to Assemble (RTA) furniture market. A branding expert Who We Are
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1/11/2016 5 EZsmart SmartStuff CD R.T.A Product Packaging and Branding Protective Case Placed Inside or Outside of Product
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1/11/2016 6 EZsmart I make your product a Smart Product! Meet SmartStuff CDs. With EZsmart’s digital help, paper manuals are no match. Product Branding- SmartStuff Mascot
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1/11/2016 7 EZsmart EZsmart Advantage Consumersand Suppliers Easier to understand In depth Information Interactive User-friendly
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1/11/2016 8 EZsmart Install the Smart tool into the screw and turn clockwise until screw is tight
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1/11/2016 9 EZsmart
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1/11/2016 10 EZsmart Consumers andSuppliers EZsmart Advantage Higher customer satisfaction Improve Market Share & Size Opportunities for catalogs Reduce customer service costs Marketing Data Sales
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1/11/2016 11 EZsmart Product Information
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1/11/2016 12 EZsmart Product Capabilities 20 minutes of compressed video 40 megabytes of interactive multimedia 30 minutes of audio Up to 900 Screens and photos 10,000 pages of text
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1/11/2016 13 EZsmart How Do We Develop Our Product? Manufacturers already create instruction manuals We work with manufacturers to translate this manual into an interactive presentation Bring in expertise from repairmen &
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1/11/2016 14 EZsmart How Do We Develop the Interactive Presentation? Macromedia Flash JavaScript QuickTime VR
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1/11/2016 15 EZsmart The presentation will incorporate multimedia Audio:.wav,.midi, etc. Video: MPEG, Quicktime, etc. Graphics: Adobe Photoshop, Flash, etc.
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1/11/2016 16 EZsmart What Can We Provide IKEA ? Ikea has products that need assembly. We make it easier for people to assemble Ikea’s products. People will be satisfied with their experience and return to purchase additional products.
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1/11/2016 17 EZsmart
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1/11/2016 18 EZsmart
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1/11/2016 19 EZsmart
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1/11/2016 20 EZsmart Product Links – Advertising While installing the product Sell them complimentary products.
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1/11/2016 21 EZsmart
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1/11/2016 22 EZsmart
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1/11/2016 23 EZsmart Bookshelf Books at Amazon Entertainment Shelf Entertainment System Third Party Advertisement
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1/11/2016 24 EZsmart More Product Components DVD larger capacity
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1/11/2016 25 EZsmart Updateability on global scale –Update product information Cost efficiency Target distribution –Advertising Extend life of CD Presentations CD-Updateable technology
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1/11/2016 26 EZsmart Market Overview
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1/11/2016 27 EZsmart Overall Market CD-ROMS are installed in 90% of all computers
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1/11/2016 28 EZsmart Would You Use Your CD-Rom Drive for Multimedia? Electronic Industries Alliance, 1998 Percentage
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1/11/2016 29 EZsmart Target Markets: Primary Ready to Assemble (RTA) Suppliers 3 Billion 1999 Bush Industries- 441,000,000 Dorel Industries- 575,960,000 O’Sullivan, Inc- 90,500,000
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1/11/2016 30 EZsmart Car Parts Installation BF Goodrich teaches how to change tires. Dennon teaches how to install speakers.
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1/11/2016 31 EZsmart Creative Lab teaches users how to install a DVD drive. 3Com teaches customers how to install modems on their own. Computer Peripherals
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1/11/2016 32 EZsmart Make Up Companies Revlon teaches women how to apply makeup on CD-ROMs! Aveda teaches customers how to brush all types of hair!
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1/11/2016 33 EZsmart Market Research Businesses spend 116 billion dollars a year on product support -Interactive Weekly “Manuals tend to come in two flavors, dull and unintelligible” -Mark Forseth, technical publisher
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1/11/2016 34 EZsmart Strategy: Pricing Presentation Creation Fee –$500- $100,000 Per CD Charge of $0.40-$.80
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1/11/2016 35 EZsmart Trade Shows Direct Sales Price Promotions Association to Suppliers in the Furniture Industry Start forming partnerships in Year 1 Strategy: Promotion
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1/11/2016 36 EZsmart Digital Business Cards iQrom Digibizcard.net Avomedia Simply make promotional materials for companies placed on CD-ROMs. Competitors Priced between $500-20,000
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1/11/2016 37 EZsmart Outsourcing and Barriers to Entry Strategic Alliances with RTA supply leaders: Dorel, Bush, O’Sullivan ActionBenefit Barriers to Entry Product Branding- SmartStuff CDs Customer awareness Client loyalty Outsource CD Production Economies of Scale
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1/11/2016 38 EZsmart Strategic Alliances “Better than a patent!” Wade Dickenson Video production partner- reduce large costs CD-ROM Partner- Best Product at lowest price Industry partners- Safety Net against competitors
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1/11/2016 39 EZsmart Ready to Assemble suppliers Revenues of 441 million Major Suppliers to: Office Max Sears Best Buy Wal-Mart Case Study: Bush Industries
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1/11/2016 40 EZsmart Value Proposition Customer Goodwill Repeat Customers Highly Targeted Marketing Reduced Customer Support Customer Information
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1/11/2016 41 EZsmart Timeline: Bush Industries Demonstrate Cost Savings Enter into Contract for Production Meet with Product Managers to Create Manuals Create Presentation Distribution and Logistics
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1/11/2016 42 EZsmart Understand Process Work Closely with Client Build Do-It- Yourself Presentation Identify New Markets & Opportunities Sell Presentations Follow up on Clients Maintain Investor Relationships Determine Pricing Support Other Divisions
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1/11/2016 43 EZsmart Employees at End of First Year 7
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1/11/2016 44 EZsmart
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1/11/2016 45 EZsmart
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1/11/2016 46 EZsmart Valuing the Company
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1/11/2016 47 EZsmart Valuing the Company
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1/11/2016 48 EZsmart Needed Funding
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1/11/2016 49 EZsmart Final Overview Great Product Uses Great Strong Market Great Financial Returns $50,000
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1/11/2016 50 EZsmart Manual Video CD’s Personal Interactivity Level
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