1. © Prentice Hall, 2005 Excellence in Business CommunicationChapter 13 - 1 Planning, Writing, and Completing Oral Presentations

2. © Prentice Hall, 2005 Excellence in Business CommunicationChapter 13 - 2 Three-Step Process Planning Writing Closing

3. © Prentice Hall, 2005 Excellence in Business CommunicationChapter 13 - 3 Planning the Presentation Determine the purpose Analyze the audience

4. © Prentice Hall, 2005 Excellence in Business CommunicationChapter 13 - 4 Writing Oral Presentations Organize the message Develop the opening Compose the body Write the conclusion

5. © Prentice Hall, 2005 Excellence in Business CommunicationChapter 13 - 5 Organizing the Message Define the main idea Limit the scope Choose the approach Prepare the outline Choose the style

6. © Prentice Hall, 2005 Excellence in Business CommunicationChapter 13 - 6 Developing the Opening Arouse interest Build credibility Preview the presentation

7. © Prentice Hall, 2005 Excellence in Business CommunicationChapter 13 - 7 Composing the Body Limit the main points Connect the ideas Engage the audience

8. © Prentice Hall, 2005 Excellence in Business CommunicationChapter 13 - 8 Writing the Conclusion Restate the main points Describe the next steps End on a strong note

9. © Prentice Hall, 2005 Excellence in Business CommunicationChapter 13 - 9 Using Visual Aids Clarify main points Create interest Add variety Improve learning

10. © Prentice Hall, 2005 Excellence in Business CommunicationChapter 13 - 10 Common Visual Aids Overhead transparencies Electronic presentations Chalkboards and whiteboards Flip charts 35-millimeter slides

11. © Prentice Hall, 2005 Excellence in Business CommunicationChapter 13 - 11 Other Visual Aids Product samples Scale models Audio tapes Film strips and movies Television and videotapes

12. © Prentice Hall, 2005 Excellence in Business CommunicationChapter 13 - 12 Overhead Transparencies Advantages –Inexpensive –Easy to use –Simple to create

13. © Prentice Hall, 2005 Excellence in Business CommunicationChapter 13 - 13 Overhead Transparencies Disadvantages –Lack of flexibility –Fragile format –Overhead projectors

14. © Prentice Hall, 2005 Excellence in Business CommunicationChapter 13 - 14 Electronic Presentations Advantages –Real-time data –Multimedia –Flexibility and portability Disadvantages –Specialized equipment –Technique versus content –Overuse of special effects

15. © Prentice Hall, 2005 Excellence in Business CommunicationChapter 13 - 15 Six Tips for Success 1.Set up early 2.Bring two of everything 3.Back up your programs 4.Secure technical support 5.Avoid real-time Internet use 6.Have a contingency plan

16. © Prentice Hall, 2005 Excellence in Business CommunicationChapter 13 - 16 Creating Effective Slides Content and graphics Design elements Consistency Special effects

17. © Prentice Hall, 2005 Excellence in Business CommunicationChapter 13 - 17 Readable Content Select a central idea Limit the content Write short phrases Use parallel grammar Prefer the active voice Use short informative titles

18. © Prentice Hall, 2005 Excellence in Business CommunicationChapter 13 - 18 Effective Graphics Reduce details Avoid repetition Shorten numbers Limit data Highlight key points Adjust size and design

19. © Prentice Hall, 2005 Excellence in Business CommunicationChapter 13 - 19 Design Elements Color schemes Background design Fonts and type styles Consistency

20. © Prentice Hall, 2005 Excellence in Business CommunicationChapter 13 - 20 Animation and Special Effects Transitions Builds Hyperlinks

21. © Prentice Hall, 2005 Excellence in Business CommunicationChapter 13 - 21 Effective Handouts Complex charts or diagrams Company reports Magazine articles Case studies Lists of Websites Copies of slides

22. © Prentice Hall, 2005 Excellence in Business CommunicationChapter 13 - 22 Complete the Presentation Evaluate the message Edit the content Develop visual aids

23. © Prentice Hall, 2005 Excellence in Business CommunicationChapter 13 - 23 Practice Your Delivery Memorizing Reading Impromptu speaking Speaking from notes

24. © Prentice Hall, 2005 Excellence in Business CommunicationChapter 13 - 24 Presentation Preparation Practice your delivery Introduce the slides Limit the number of slides Prepare the location Consider cultural diversity

25. © Prentice Hall, 2005 Excellence in Business CommunicationChapter 13 - 25 Build Your Confidence Prepare extra material Rehearse Think positively Visualize success Take a few deep breaths Be ready Get comfortable Don’t panic Keep going

26. © Prentice Hall, 2005 Excellence in Business CommunicationChapter 13 - 26 Appear More Confident Don’t rush Maintain eye contact Stand tall Control gestures Use your voice

27. © Prentice Hall, 2005 Excellence in Business CommunicationChapter 13 - 27 Answer Questions Focus on the questioner Respond appropriately Maintain control Survive the hot seat Motivate questions

28. © Prentice Hall, 2005 Excellence in Business CommunicationChapter 13 - 28 Conclude the Presentation Prepare the audience Answer the final question Summarize the main idea Thank the audience Leave with confidence