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Brandon Study Timothy Mounsey April 16, 2015. Can I casually wear this; what looks great? What is going to stand up to wear and tear? What performs well?

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Presentation on theme: "Brandon Study Timothy Mounsey April 16, 2015. Can I casually wear this; what looks great? What is going to stand up to wear and tear? What performs well?"— Presentation transcript:

1 Brandon Study Timothy Mounsey April 16, 2015

2 Can I casually wear this; what looks great? What is going to stand up to wear and tear? What performs well? What’s the best affordable option?

3 Exploitation Pollution Waste

4 Profit Sharing Transparent Affordable

5 ZERO WASTE HEMP PRODUCTION

6 Market Opportunity Urban Athlete Aspirational Core 30% of spend on outdoor gear is apparel Market Size $6.8 billion http://clients1.ibisworld.com/reports/us/industry/ataglance.aspx?entid=4378 http://clients1.ibisworld.com/reports/us/industry/ataglance.aspx?entid=1066 http://clients1.ibisworld.com/reports/us/industry/ataglance.aspx?entid=1067

7 https://outdoorindustry.org/pdf/consumervue_executive_summary.pdf Outdoor Consumer Population The Achiever The Outdoor Native Urban Athlete Aspirational Core Athleisurist Sideliner Complacent

8 PatagoniaprAnaCotopaxiCycle Sustainably Made XXXX 100% Organic Hemp X Sports Specific Gear XX Social Responsibility XXXX AffordabilityX Competitive Analysis

9 Marketing Strategy Ambassador Program Outdoor Explorers Social Activists Urban Explorers Ambassador Program Outdoor Explorers Social Activists Urban Explorers Ambassador Media Content

10 Sales Strategy

11 Management Team Tim Mounsey CEO. Brandon Study CMO. Strategic Partner Rachel Faller Founder of Tonlé Designs Mentor Brian Linton Founder of United By Blue Strategic Partner Philamedia Brand Media Production

12 Financials

13 Road Map Milestones September 2015 Launch Successful Kickstarter Campaign December 2015 Distribute $ 2230 to artisans partners January 2016 Launch Successful Tilt Campaign

14 Funding and Uses Initial Production Run Brand Media Production Packaging and Shipping

15 @cycleclothingco Cycle Clothing Co.


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