1. Archer Jean Cathy

2. Who is Alfred Marshall?? The 1992 Nobel Prize winner in economics Founder of the Cambridge School of Economics *Author of the famous book called the Principles of Economics An opponent to women’s educational degree

3. Background Information Born in a London suburb on 26 July 1842 Died on 13 July 1924 (age 81) Educated at the Merchant Taylor's School showed particular interest for mathematics

4. Contributions to Modern Economics 1.Supply & demand curve 2.Elasticity of demand 3.Consumer surplus 4.Producer surplus

5. Supply & Demand Curve

6. Definitions Demand: how much (quantity) of a product or service is desired by buyers. Supply: how much the market can offer Price is a reflection of supply and demand A curve that shows the equilibrium between supply and demand

7. Price is a reflection of supply and demand

8. Shifts in Demand Demand IncreasesDemand Decreases

9. Shifts in Supply Supply IncreasesSupply Decreases

10. Equilibrium Goods are being distributed efficiently because the amount being supplied is exactly the same as the amount being demanded

11. Disequilibrium Price Floor Price above the equilibrium level Supply surplus Price Ceiling Price below the equilibrium level Supply shortage Demand Supply

12. Elasticity of Demand

13. Definition A formula that measures the change in quantity demanded due to a price change. Change in quantity demand Initial Demand Initial Price Change in Price ×

14. Values Smaller than 1 - Inelastic Small change in price doesn’t create a big effect on the quantity demanded Good is a necessary There are no substitutes available Doesn’t cost a lot (Salt) Greater than 1 - Elastic Small change in price cause a great change in the quantity demanded The higher the price elasticity, the more sensitive consumers are to price changes Good is not a necessary There are substitutes available Cost a lot (Pizza) Equals to 1 - Unitary elastic Small changes in price do not affect the total revenue

15. Consumer Surplus

16. Definition The difference between the maximum price that consumers are willing to pay and the price that the consumers are paying for a goods Can be calculate from the supply and demand curve Adjustable for price ceiling and price floor

17. Calculation of Consumer Surplus Consumer surplus equals the area of the green triangle ½(5 × 5) = 12.5

18. Calculations with Price floor and Price Ceiling Consumer surplus equals the area of the green triangle ½(4 × 4) = 8

19. Producer Surplus

20. Definition The difference between the minimum price that producers are willing to sell and the price that the producers are selling for a goods Can be calculate from the supply and demand curve Adjustable for price ceiling and price floor

21. Calculation of Producer Surplus Producer surplus equals the area of the pink triangle ½(5 × 5) = 12.5

22. Calculations with Price floor and Price Ceiling Producer surplus equals the sum of area of the pink triangle and the area of the rectangle ½(4 × 4) + (4 × 2) = 16

23. Deadweight Loss Calculation Deadweight loss is the loss of consumer and producer surplus from government intervention Deadweight loss can be calculate in two ways: 1.(Sum of producer and consumer surplus without price floor and ceiling) – (Sum of producer and consumer surplus with price floor and ceiling) 1.(12.5 + 12.5) – (8 + 16) = 1 2.Area of the gray triangle 1.½(2 × 1) = 1

24. THE END!