1. StreetSmart Revenue Growth Strategies For Business Owners Increasing Association Revenues A Roadmap

2. Situation Strengths –Established brand with members –Established membership –Established relationships Opportunities –Membership initiatives primarily content oriented –Business courses are tactical not strategic –Limited sponsorship from industry

3. Challenges Members Challenges –SME Members Need Increases In Revenue –Stretched for time and capital Organizational challenges –Limited revenue base –Small Membership Churn –Hard to service owner/operated members

4. Membership Types Passively looking for growth –Reads articles in newsletters –Doesn’t understand the difference between marketing and advertising Actively Looking For Growth –Invests time –Has a marketing budget Investing In Growth –Invests time and money –Looking for an integrated solution

5. What If? The Association could help members grow The Association could increase its revenues

6. Providing The Help Webinar Series Rapid Growth Mentoring Program Bi-Weekly Newslette r

7. Bi-Weekly Newsletter Content Your membership news and information Marketing tips and ideas for your members Sponsorship advertisement SSM creates a template with your logo and links Helps passive members looking for growth Process 1.Our experienced team massages your content and performs the layout 2.Newsletter is paid by sponsors 3.SSM assists with sponsorship sales 4.Revenue is shared with the association

8. Webinar Series Purpose –Teach marketing concepts to members –Increased revenues –Helps active members looking for growth Sample Topic “7 Most Costly Marketing Mistakes Almost Every Small Business is Making and How to Avoid Them.” Process 1.Identify and enroll sponsor interested in building profile with small business membership – e.g.: Business Depot 2.Invite members to participate in Webinar: 3.Record Webinar, so it can be downloaded from website on demand by members

9. Rapid Growth Mentoring Program What does it do? –Teaches business owner how to increase revenues Tools to acquire new customers Tools to increase revenue from each customer Tools to get customers to buy more frequently Tools for small business with little or no budgets What is it? –Practical Full-day “Marketing Secret” training session every 90 days teach two topics that produce results immediately –Monthly private one-on-one “laser” mentoring calls focus on a specific topic the owner/operator needs help with –Personal Mastermind groups provide personal accountability required by entrepreneurs –Online tools, Network of professionals

10. Rapid Growth Mentoring Program Why Does It Work? –Workbooks and materials are practical so results are immediate –Support mechanisms ensure learning is implemented –Designed to work in the time constraints of the owner/operator –Format encourage sharing and reflection among equals –Cumulative progress results in rapid increases –Multi-year program to grow with entrepreneur What’s The Value For The Association? –Targets membership investing in their growth –Association shares in receives a referral fee –Members receive discount –Member can attend Association only or public Advantage of association only - shared best practices Advantage of public – out of the box thinking If miss an association only – make it up with a public session

11. Next Steps Attend Our Next Preview Seminar Cracking the Success Code How to Kick-Start Rapid Growth and Generate Profits Like Never Before in Your Business Click Here To Register Contact Zale Tabakman Zale@StreetSmartMarketer.com 416-738-2090