1. 030962 Development of a transnational Corporate Identity for Gardens and Parks in Northern Europe Logo 1

2. Idea The fence separates the garden or park from the surrounding „wild“ nature, from urban space or from public areas. The gate opens the fence, so that people can come in. Through an open gate the visitor can see what‘s inside and is invited to take a look around.

3. Logo

4. Logo German version

5. Logo Finnish version

6. Logo Danish version, slogan in English

7. Brochures Example: Image Brochure for international use.

8. Brochures Example: Flyer for a single project. German and english version.

9. Website Example:

10. Corporate Design The logotype is designed as a picture-puzzle. The two halfs of the open gate form a tree. The logo has square dimensions.

11. Corporate Design Name and Slogan The name: European Gardens and the slogan: Culture Nature Pleasure are used like suggested by PLS Rambøll.

12. Corporate Design Typography

13. Corporate Design Measurements

14. Corporate Design Logo, black version

15. Corporate Design Logo, negative version

16. Corporate Design Colours The main colours are a bright (PAN 390) and a dark (PAN 356) green. A bright blue (PAN 639) and a dark orange (PAN 166) can be used to accentuate details.

17. Corporate Design The Logo Colours

18. Corporate Design Logo, single Colour version PAN 356

19. Corporate Design Additional Colours: 20% tones of the logo coloures can be used as background colours.

20. Corporate Design Languages For transnational publications, the English versions of name and slogan are useful, because they can be understood by many people all around Europe. For use in national publications, it may be necessary to translate name AND slogan to the language of the respective country.

21. End of presentation