1. The “Roaring” Twenties People and Main Events!!

2. Consumer Culture New products make day-to-day work easier US becomes a Consumer Culture ◦A culture that views the consumption of large quantities of goods as beneficial to the economy and a source of personal happiness A Few products of the time ◦Pop-up toaster, electric vacuum, electric washing machines, refrigerators and stoves (all electric)

3. More Consuming Advertising sparks more buying Switch out the newest fab Buying on credit ◦Pay a little now and pay the rest later Installment buying ◦Buyer makes a down payment on the product sell loans the remainder of the purchase price to the buyer. Buyer pays that back in month installments Easy way to buy that everyone thought the good times would last forever

4. Air and Road AirRoad New airplanes Bigger Better and Faster Mail Delivery Trick Pilots Made heroes ◦Charles Lindbergh  Flew across the Atlantic ◦ Amelia Earhart  Famous Female Pilot Henry Ford ◦Affordable cars for everyone Changes where people live ◦Suburbs 1921 Highway building Act is passed New business ◦Gas Stations, diners, campgrounds, motels billboards

5. Mass Media Newspapers/ Magazines Radio Huge expansion Americans were buying 20 million copies of Mags every year The Post, Ladies Home Journal, Reader’s Digest and Time Popular culture is every where because of the mass circulation David Sarnoff huge impact Originally called “wireless” Informed people ◦Elections ◦Sports ◦Latest Songs ◦Comedies ◦Dramas

6. Movies! Have been around since 1890 People went after WWI to escape postwar issues Tickets increased greatly over the years Sound revolutionized the movie industry The Jazz Singer was the first full length talkie Clara Bow Mary Pickford Charlie Chaplin Ronald Coleman

7. Women Move Toward… Getting the Vote  1921 = 19 th Amendment ERA  Equal Rights amendment= equality for everyone Expansions in Jobs, Education and political rights Shorter dress and bob haircuts Makeup Drinking and smoking in public  Modern Woman Margaret Sanger  Birth Control, Family planning, founded what would be Planned Parenthood

8. African Americans and Jazz Blues and Ragtime It comes from the South Started with improvisation Began in New Orleans Night Clubs ◦500-1,000 just in Harlem ◦Cotton Club  Most know America’s Music ◦Jell Roll Morton ◦Louis Armstrong ◦Duke Ellington ◦Dances  Charleston

9. Writers Lost GenerationAfrican Americans E.E. Cummings ◦New form of poetry Ernest Hemingway ◦ Direct taut style of writing  The sun Also Rises, A Farewell to Arms, ect. F. Scott Fitzgerald ◦The Great Gatsby Harlem Renaissance What it meant to be black Langston Hughes ◦African American ◦Lived in Harlem James Weldon Johnson Zora Hurston

10. Sports! Baseball, Football, Boxing Spectator Sports Babe Ruth ◦One of baseballs greatest players Jim Thorpe ◦NFL Helen Wills ◦Tennis Gertrude Ederle Radio is huge Big Business National Celebrities

11. Gangsters Al Capone The most famous Gangster of the time and was in Chicago Bootlegging, Prostitution and gambling ◦St. Valentine’s Day Massacre Worth 100 Million in 1927