1. Guidelines for PowerPoint
Standard template
November 2015
Priority Health Marketing

2. Hello
Before you begin, confirm if you need the standard or wide screen template.
This is the only approved template for PowerPoint
Templates can be downloaded from the brand guide at

3. FORMATTING
Text // Colors

4. Fonts and colors Arial is the only font to be used
Use the “Priority Health Colors” color theme
PRIMARY
SECONDARY
RGB 0 / 169 / 224
WEB LINKS ONLY

5. Text formats Title page Presentation title: 44 point, white
Capitalize the first word only, and any proper nouns
Sub-head: 30 point, italic
Presenter’s name: 20 point, italic

6. Text formats (cont.) Content slides Slide title: 50 point, dark green
Text (text only slide): 34 point, grey
Text (text & image slide): 24 point, grey
Subhead: 24 point, bold, italic, dark green

7. Text formats (cont.) Bulleted lists Solid dot is the only bullet style
Dash is used only for secondary items
Bullets are flush left, align to headline
Keep bullets short for easy readability
All text remains a consistent size (Do not make indented bullets smaller)

8. Imagery // Charts // Graphs
VISUALS
Imagery // Charts // Graphs

9. Imagery Simple is better Do not use copyrighted images
Icons are the preferred imagery
Icons are flat with no outlines or shadows
Approved icons are available at G:\Mktg\Shared_PH\~Brand Guide – SAVE\Approved Icons
If a slide contains no text, the image completely fills the slide

10. ALWAYS KEEP VISUALS SIMPLE FOR EASY READABILITY BY THE AUDIENCE.

11. Charts and graphs Only use the Priority Health color theme
Do not use “Quick Styles”: No shadow, bevel, glow, reflection, etc.
PowerPoint may default to a “Quick Style” which you need to turn off
Chart/Graph title is 14 point, all caps, grey

12. Charts and graphs Table formatting
Business category
Member count
Annual cost (avg.)
Annual cost (total)
Commercial
881
$78,870
$69,484,215
Medicare
2,670
$55,714
$148,755,416
Medicaid
409
$53,434
$21,854,500
To add a table, select “Insert > Table”
Choose layout option “Medium Style 3 – Accent 2”
Cell borders are 0.5 pt. grey
Header row is green with white type, bold

13. Charts and graphs Table formatting
Title Row is aligned with the row below it
Columns are left aligned, unless data/numbers are included which are center or right aligned
Select option for “Banded Rows”, and if giving a sum of numbers use a “Total Row”

14. Graphics
Use simple shapes to make content more interesting

15. Graphics Use SmartArt to add graphics
NOTE SMARTART AND GRAPHICS SHOULD NEVER HAVE A DROP SHADOW

16. Graphics This is an example of a 3-column layout
Use it for comparing three items
Or creating interest with multiple visuals

17. PRESENTATION LAYOUT
How to break it up

18. Basic structure
Start with a Cover Slide using any of the three options: Ovals, Argyle or Geometric
Use Section Breaks to divide the content
Title of the section break is in all caps, 60 point
Use Large Quote Slides throughout for emphasis
End with the Closing Slide

19. Content slides Text only example Keep bullets short
Add an important point using the layout “Text only with emphasis” and add your special point to the red section.
Text in the red box is in all caps
IMPORTANT POINT

20. Image only slide
Jennifer’s Benefits

21. Formatting images
Scale images using a corner dot only so the image is not distorted
To crop an image: double click the image and select the crop tool from the menu bar. Drag the corners to crop in on the image.

22. WHEN PRESENTING TO AN EXTERNAL AUDIENCE, CONTACT YOUR MARKETING CONSULTANT FOR SUPPORT.

23. Tips
Keep your audience engaged using emphasis slides for section breaks and large quotes
Use icons to illustrate your point
Use simple shapes for visual interest

24. Tips
Page numbers are ONLY used when printing slides, NOT for presentations to be shown on-screen
To print with slide numbers, go to Insert>Header and Footer>Notes and Handouts, select page number and click “apply to all”
SELECT “NOTES AND HANDOUTS”, NOT “SLIDE”

25. USING THE TEMPLATE

26. Adding slides
Do not copy and paste slides from other presentations unless they both use this template. Due to PowerPoint presets, your slide could reformat based on the other presentation defaults.

27. Adding slides
To add a slide, select “New Slide” and select the style slide you need (Text, Section Break, Large Quote, etc.)
To change the layout once your content is in (i.e. change from all text to text with a picture), select “Layout”