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Published byColin Cox Modified over 9 years ago
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FY10 Statewide Marketing Superintendent’s Workshop June 2010
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Media Buys for FY11 Already Booked Already Booked (8) state sponsored billboards (8) state sponsored billboards Redhawks billboard Redhawks billboard OU & OSU ads (More details to come) OU & OSU ads (More details to come)TBD Summer Conference promotion Summer Conference promotion Half or quarter-page ads in Oklahoman & World Half or quarter-page ads in Oklahoman & World Digital billboards (during key dates) Digital billboards (during key dates) HS basketball tournament HS basketball tournament Additional Print ads Additional Print ads
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OU & OSU Sport Ads Radio OU Football (2) :30 Commercials during game broadcasts (2) :30 Commercials during game broadcasts Branded CareerTech Feature Branded CareerTech Feature (1) On-air Interview (1) On-air Interview (50) :30 Weekly Commercials via Affiliates (50) :30 Weekly Commercials via Affiliates OSU Basketball (1) :30 Commercial during game broadcasts (1) :30 Commercial during game broadcasts Branded CareerTech Feature Branded CareerTech Feature (1) On-air Interview (1) On-air Interview
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Sooner Sports Radio Network Affiliates
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AdaKYKC-FM100.1 AltusKWHW-AM1450 AnadarkoKACO-FM98.5 BartlesvilleKWON-AM1400 BartlesvilleKRIG-FM104.9 BlackwellKOKB-AM1580 Broken BowKKBI-FM106.1 CordellKCDL-FM99.3 ClaremoreKRVT-AM1270 Elk CityKADS-AM1240 EnidKNID-FM103.1 FrederickKTAT-AM1570 GroveKGVE-FM99.3 GuymonKGYN-AM1210 HobartKTJS-AM1420 LawtonKVRW-FM107.3 McAlesterKTMC-FM105.1 Oklahoma CityKXXY-FM96.1 Ponca CityWBBZ-AM1230 PryorKMUR-AM1570 ShawneeKGFF-AM1450 StillwaterKSPI-AM780 StillwaterKSPI-FM93.7 TahlequahKTLQ-AM1350 TulsaKFAQ-AM1170 VinitaKGND-AM1470 WeatherfordKWEY-FM97.3 WoodwardKMZE-FM92.1 AdaKADA-FM99.3 AltusKRKZ-FM93.5 AlvaKALV-AM 1430 Amarillo, TXKZIP-AM1310 AntlersKDOE-FM 102.3 ArdmoreKVSO-AM1240 BartlesvilleKWON-AM 1400 BartlesvilleKYFM-FM100.1 ClintonKCLI-FM1320 Dallas, TXKKGM-AM1630 DuncanKDDQ-FM105.3 Durant KSEO-AM 750 Elk City KXOO-FM 94.3 EnidKGWA-AM 960 Fort Smith, ARKRWA-FM 103.1 Fort Smith, ARKHGG-AM1580 FrederickKYBE-FM95.9 GuymonKKBS-FM92.7 HobartKTJS-AM 1420 Houston, TXKCOH-AM1430 IdabelKBEL-FM96.7 LawtonKPTK-AM 1380 LawtonKJMZ-FM98.1 McAlesterKNED-AM 1150 MiamiKGLC-FM 100.9 MuskogeeKTFX-FM 101.7 Oklahoma CityKOKC-AM1520 Oklahoma CityKRXO-FM 107.7 Ponca CityKOKB-AM 1580 Ponca CityKLOR-FM99.3 PoteauKPRV-FM92.5 ShawneeKGFF-AM1450 TulsaKTBZ-AM1430 TulsaKMOD-FM97.5 TulsaKAKC-AM1300 VinitaKITO-FM96.1 Wichita, KSKSGL-AM 900 WoodwardKWOX-FM 101.1 Total Stations = 66 OU & OSU Radio Coverage
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OU & OSU Sport Ads Print OU Football Full-page, 4-color Full-page, 4-color OSU Football Full-page, 4-color Full-page, 4-color Need to update success stories for FY11 Need formalized collection process Need formalized collection process Campaign could pay for photography Campaign could pay for photography
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Need to be Update Candidates: Business Partners HS – College Bound Young Adult – Career/College
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OU & OSU Sport Ads TV & 1-to-1 OSU & OU Basketball (Men’s & Women’s) Basketball courtside signage (Center, media- row) Basketball courtside signage (Center, media- row) TV broadcast visible during all game-time TV broadcast visible during all game-time Includes OSU Wrestling Includes OSU Wrestling Messages inter-changeable Messages inter-changeable Includes minimum of 116 Basketball games Includes minimum of 116 Basketball games Regional TV exposure Regional TV exposure
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Co-op Commitment Deadline: October 1 st, 2010 MUST submit media buying plan to steering committee PRIOR to October 1 st $2000 matched dollars for statewide, “Elevating” media buys Ad buy content/designs MUST be approved by steering committee Detailed list MUST be provided to MNTC finance for Co-op dollars to be applied to district invoices
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Additional Opportunities In Development Style/Implementation guide Distributed @ Summer Conference Need Support Commitments Social Media accounts “Elevating” website Booths @ events Display materials Talking point cards Media relations plan Other (?)
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Q & A
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